Latest in Nissan

Naomi Osaka, the young tennis star whose mortification across the net from her idol, Serena Williams, added to a memorable TV spectacle at the U.S. Open Saturday night, has rebounded to score a major endorsement deal. Nissan held a news conference to announce it had signed the 20-year-old Japanese player as a brand…

This year’s Consumer Electronics Show offers a futuristic twist on self-driving vehicles — cars that can actually read your mind. Japanese automakers Nissan and Toyota showcased different approaches to a similar notion: that intelligent vehicles shouldn’t render the driver obsolete so much as assist in operating the…

YouTube visitors already have spent 100 million minutes watching Super Bowl-related ads this year, led by a behind-the-scenes video of YouTube star Roman Atwood’s plastic-ball prank created for a Nissan ad (watch his video above). That’s three times more than through the same period last year, with the Super…

The Voice is launching a mobile app to allow viewers to vote on contestants during show episodes, among other functions. The app is part of a broader three-year integration of sponsor Nissan into NBC’s hit singing competition as it heads into its seventh cycle. Nissan also will sponsor this cycle’s version of The Voice…