Latest in Nielsen

Nielsen said Thursday that Manifest on Netflix ran away as the most streamed program for the week of June 14-20 — the same week it was canceled by NBC after three seasons. The cult hit sci-fi drama drew almost 2.5 billion viewing minutes for the two seasons currently available on the streamer that week, swamping…

Netflix’s Lucifer finished as the top draw in the U.S. for the week of May 24 to 30, according to Nielsen. The show’s fifth season landed on Netflix at the end of May. After Fox canceled the drama after three seasons, Netflix picked it up, to the delight of fans. The show’s 83 episodes conjured almost 1.3 billion…

In a virtual presentation today during the Cannes Lions brand confab, Nielsen shed a bit more light on streaming from its growing body of research on the U.S. market. Following up on its announcement last week of a new measurement tool called The Gauge, SVP of product strategy Brian Fuhrer explored the May viewing…

A new monthly Nielsen measurement called The Gauge shows just how much the pandemic has catalyzed streaming among a broad ranger of consumers with May usage across all television homes climbing to 26% of time spent on TV — outpacing broadcast, with an audience share of 25%. The streaming video data included SVOD and…

Netflix’s one-and-done superhero drama Jupiter’s Legacy topped Nielsen’s U.S. streaming rankings for May 10 to 16. The show’s eight episodes racked up a bit more than 1 billion total minutes of viewing, easily outpacing Startup, whose three seasons yielded 760 million minutes of viewing. Nielsen measures only viewing…

Netflix’s The Mitchells vs. the Machines took the top spot on Nielsen’s weekly U.S. streaming chart for May 3 to May 9, the first animated movie to notch a win since Soul last December. The well-reviewed Sony Pictures Animation title had been gaining momentum, charting the previous week with only a couple of days of…

Netflix fantasy series Shadow and Bone edged out the fourth season of The Handmaid’s Tale on Hulu to top Nielsen’s weekly ranking of streaming viewership in the U.S. Shadow and Bone, an 8-episode series based on Leigh Bardugo's bestselling novels, is produced by Stranger Things outfit 21 Laps Entertainment. Nielsen…

Marvel’s The Falcon and the Winter Soldier dipped to the No. 2 spot on Nielsen’s streaming chart for the week its season finale arrived on Disney+. After claiming the crown in its penultimate week, with 855 million minutes of total viewing, the show finished the week of April 19-25 with 796 million across its six…

The Irregulars on Netflix edged The Falcon and the Winter Soldier on Disney+ on Nielsen’s weekly U.S. streaming chart. The supernatural Sherlock Holmes drama tallied 643 million minutes of viewing during the week of March 29 to April 4, compared with 628 million for Falcon. In a key difference, though, there are eight…

The first two episodes of The Falcon and the Winter Soldier landed the Marvel series for Disney+ the No. 3 spot on the Nielsen U.S. streaming chart. While total viewing of 628 million minutes from March 22 to 28 didn’t equal mainstays NCIS and Criminal Minds, the first two episodes are already at the level Marvel’s Wan…

Nielsen has launched Streaming Video Ratings, extending its effort to capture the most rapidly expanding area of media and entertainment. In its announcement, the measurement firm said the new tool will capture how much streaming activity is happening on TV screens. It will also measure how the various streaming…

The top two entries on Nielsen’s weekly U.S. streaming chart are two broadcast TV shows that premiered when Netflix was still just mailing DVDs in envelopes. Grey’s Anatomy and Criminal Minds, which originally premiered in 2005 on ABC and CBS before moving to streaming years later, led the field for the week of March…