Latest in Nielsen

Nielsen, which has had a turbulent few months as its methodology has been questioned by a range of advertising stakeholders, has unveiled a new brand identity. The new look is timed to the start of Advertising Week in New York, a hybrid event that will see a number of media and tech firms take part. In an…

Squid Game has been crowned by Netflix as its biggest original ever, but it got off to a slow start in the U.S., according to Nielsen. In the measurement firm’s streaming rankings for the week of September 13 to 19, the South Korean blockbuster failed to crack the top 10 original shows. It racked up 206 million…

Lucifer roared back to near the top of the Nielsen U.S. streaming chart after a new season of the show dropped on Netflix, but Clickbait edged it to stay No. 1. During the week of September 6 to 12, Clickbait collected 1.1 billion total viewing minutes, while Lucifer totaled 1.05 billion. One disparity is the number…

Nielsen is signaling its seriousness about making strides in the measurement of streaming, given the increasing popularity of that way of viewing. The dominant measurement firm said it is streamlining its streaming measurement products into a single suite designed to be more comprehensive. The new setup encompasses…

Clickbait, Netflix’s eight-episode thriller series, captured the top spot on Nielsen’s U.S. streaming chart in the first full week after its release. After starting to stream on August 25, the show went on to capture 1.46 billion minutes of viewing from August 30 to September 5, according to Nielsen. The company…

As the effort to improve TV advertising measurement intensifies, ViacomCBS has partnered with software and data firm VideoAmp in a deal to provide alternative currency for ad transactions. Media companies have lately been at odds with Nielsen, the dominant measurement firm. The friction has increased since the company…

Manifest, the NBC series whose surge of streaming popularity led Netflix to bring it back for a fourth season, returned to top Nielsen’s weekly U.S. streaming chart. The 42 available episodes across three seasons racked up almost 1.4 billion minutes of total viewing from August 23 to 29. It’s the sixth weekly win for…

Nielsen is adopting a way of transacting advertising buying and selling that is favored by many top local TV station groups. Impressions-based buying and selling of advertising will be the new focus, as broadband-only households get set to be added to the statistical mix in January 2022. The change follows a period of…

Overall streaming accounted for 28% of all U.S. TV viewing in August, according to Nielsen, compared with 24% for broadcast and 36% for cable. It was the first month of flat streaming performance relative to the month before since Nielsen began releasing its Gauge measurement of viewing patterns in May. The company…

Outer Banks notched a repeat win in Nielsen’s U.S. streaming rankings for the week of August 9 to 15, though viewership dropped by about half in its second full week on Netflix. The 20 episodes of the mystery drama collected 1.16 billion total minutes of viewing, down from 2.1 billion in the previous week. The No. 2…

Outer Banks topped the Nielsen U.S. streaming chart for the week of August 2-8 with nearly twice the viewing of its closest competitor. The Netflix original was in its first full week of streaming after its second season hit Netflix in late July. It delivered 2.1 billion minutes of viewing across its 20 episodes…

The Media Rating Council has suspended Nielsen’s accreditation for national TV ratings, in the latest twist in a long-running drama over the efforts of a third party to effectively measure video viewing. The move, which will take effect in mid-September, applies to Nielsen’s national television service as well as…