Latest in Nielsen

The second season of Amazon’s tentpole action series, Tom Clancy's Jack Ryan, posted an average minute audience of 4.6 million viewers in the U.S., according to the latest figures from Nielsen. Nielsen's Subscription Video On Demand Content Ratings tool found that the show delivered the highest rating of any Amazon…

Nexstar, the No. 1 owner of local TV stations, is making a significant shift in its approach to negotiations with advertisers, ditching traditional ratings in favor of a “cost-per-impression” model. The new model, developed over the past year with third-party measurement firm comScore, incorporates digital, mobile and…

Nielsen, which has already been measuring U.S. viewing of Netflix shows, is expanding its measurement capabilities to include Amazon Prime Video. In making the announcement of the Amazon addition, Nielsen also said the audience for The Boys during the first 10 days of its availability was 4.1 million, with an average…

Saturday Night Live, hosted by Phoebe Waller-Bridge and featuring musical guest Taylor Swift, has averaged a 4.0 Live+Same Day household rating from 44 local metered markets and a 1.7 adults 18-49 rating in in the 25 markets with local people meters. Unfortunately, we can’t compare the show’s performance to any…

UPDATE, 5:33 PM: Network sources are still insisting that they haven’t received the ratings information that they expected from Nielsen, but the data company says they delivered what they promised for this first day of expanded measurements. “All PPM market data was delivered to clients today,” a spokesperson for…

Measurement firm ComScore has reached an agreement with the Securities and Exchange Commission to settle a fraud complaint the company blames on former CEO Serge Matta. The SEC charged the company with “engaging in a fraudulent scheme to overstate revenue by approximately $50 million and making false and misleading…

The music industry was built on savvy entrepreneurs who channeled their drive, talent and dreams into helping artists build their careers. Now, Jon Zazula, who with wife Marsha made an impact on the world during the heavy metal era of the 1980s with their Megaforce Records label, has put out his own book…

In today's fast-paced and often cutthroat industry, this is a true case of good things come to those who wait … and really wait. After more than 8,100 episodes and 32 years on the air, The Bold and the Beautiful finally snared first place in the key soap opera demographic. For the week ending August 9, the CBS…

Netflix released its own numbers for the third season of Stranger Things, declaring it an all-time hit, but now Nielsen metrics for U.S. viewing say it reached 26.4 million unique viewers in the U.S. in its first four days. That’s also a record for a streaming show since Nielsen started sharing its SVOD Content…

The proliferation of streaming and the novelty of the subscription video on demand interface are contributing to paralysis among consumers grappling with too much choice, according to Nielsen’s latest Total Audience Report. Among adult SVOD users, only one third of them report browsing the menu of a streaming service…

Taking a rare political stand, Nielsen has come out against a bid by the Donald Trump administration to add a citizenship requirement to the 2020 census. The measurement firm maintains that such a stipulation would suppress participation in the census, leading to a “significant undercount,” in the words of CEO David Ke…

With TV antenna use booming, skinny bundles gaining traction and subscription streaming still on the upswing, new findings from Nielsen offer some eye-opening statistics showing how viewers are getting TV programming outside of the traditional pay bundle. While about 89 million U.S. households still subscribe to…