Latest in Nielsen

Netflix released its own numbers for the third season of Stranger Things, declaring it an all-time hit, but now Nielsen metrics for U.S. viewing say it reached 26.4 million unique viewers in the U.S. in its first four days. That’s also a record for a streaming show since Nielsen started sharing its SVOD Content…

The proliferation of streaming and the novelty of the subscription video on demand interface are contributing to paralysis among consumers grappling with too much choice, according to Nielsen’s latest Total Audience Report. Among adult SVOD users, only one third of them report browsing the menu of a streaming service…

Taking a rare political stand, Nielsen has come out against a bid by the Donald Trump administration to add a citizenship requirement to the 2020 census. The measurement firm maintains that such a stipulation would suppress participation in the census, leading to a “significant undercount,” in the words of CEO David Ke…

With TV antenna use booming, skinny bundles gaining traction and subscription streaming still on the upswing, new findings from Nielsen offer some eye-opening statistics showing how viewers are getting TV programming outside of the traditional pay bundle. While about 89 million U.S. households still subscribe to…

After further review (as football referees like to say), the TV rating for Super Bowl LIII actually didn’t fall to its lowest point in a decade, according to the newest figures from CBS. The company now puts Sunday’s total audience at 112.7 million viewers, not the 100.7 million tally circulated the day after the…

CBS Corp. and Nielsen said late Friday they have reached an agreement for Nielsen to continue providing the company’s networks and stations with national, digital and local audience measurement. The deal resolves an impasse between the two companies that has been ongoing since their previous contract expired December…

Nielsen has offered more data to back up Netflix’s assertion that its original movie Bird Box is the streaming giant’s biggest movie hit, reporting that nearly 26 million U.S. subscribers watched it in its first week. Last week, Netflix offered a rare morsel of data about its programming, affirming that 45 million…

Nielsen, which has long been criticized for not adequately reporting the full scope of media consumption, announced a noteworthy step today with the addition of mobile and OTT viewing, including YouTube, to its cross-platform advertising measurement tools. The addition of digital viewing will enable Nielsen to deliver…

UPDATED with statement from CBS CBS acknowledged it has reached an impasse in contract negotiations with Nielsen, saying the TV ratings service is using market clout to raise prices even as it has been slow to accurately measure different forms of viewing. The network said that Nielsen is attempting to force the media…

With the task of measuring TV viewing growing ever more complex, CBS is actively considering cutting ties with Nielsen as the companies negotiate a renewal of their long-term contract. The current deal, worth about $100 million, is set to expire on December 31. Sources familiar with the CBS perspective said the…

The average U.S. adult is now connected to media for 10 hours and 24 minutes a day, with 50- to 64-year-olds the most plugged-in age group, according to Nielsen’s latest Total Audience Report. The verge-of-retirement-age set is connected to the Internet, smartphones, TV, connected devices and radio for 11 hours, 49…

Measurement giant Nielsen Holdings has picked David Kenny as its new CEO, succeeding Mitch Barns, who had announced his retirement after 22 years at the company. Kenny will join Nielsen from IBM, where he led the tech company’s Cognitive Solutions unit and helped develop IBM Watson and lead cloud computing efforts. He…