Latest in Nielsen

UPDATED at 2:50PM PT with Nielsen restoring previous plan. Nielsen, bowing to pressure from major TV networks, has reversed course and will once again aim to include out-of-home viewership with overall TV ratings starting this fall. “After speaking with many clients and learning more about your specific agreements for…

UPDATED with ViacomCBS response. ViacomCBS joined the chorus of TV networks objecting to Nielsen’s plan to delay plans to include out-of-home viewing in overall ratings reports. "Nielsen's abrupt delay of the long-planned integration of OOH viewing into the national TV currency less than two months before it was…

Univision — which has struggled to sell mainstream marketers on Hispanic media in volumes its execs have long felt it deserved — took another swing Tuesday at explaining why in a virtual presentation to the ad community ahead of its upfront on June 16. "Investing in a growing LatinX population is money well spent,"…

Is your viewership up nearly 100%? You must be streaming. Nielsen’s look at the effect of coronavirus stay-at-home orders on Americans’ consumption of streaming content has produced some eye-popping numbers. From the fourth full week of March in 2019 (starting 3/25) through the fourth full week of March in 2020…

Chicago is hardly the Second City when it comes to streaming. Also, who needs primetime when there’s now the 2 PM time slot? Those are a couple of the takeaways from a new, market-by-market look by Nielsen at COVID-19 viewership trends. Of all markets with  non-linear viewing on Internet-connected devices or smart…

A shut-in America sure loves them some Joe Exotic and big cats, a lot. Data released today from Nielsen reveals that the original seven episodes of Netflix's Tiger King have racked up over 5.3 billion streaming minutes, according to the metrics company's SVOD Content Ratings. Just a few weeks into widespread…

With the sports world having going dark more than a month ago due to COVID-19, wiping out college basketball’s March Madness, NBA and NHL playoffs and the start of baseball season, what’s a fan to watch now? (Here’s hoping the answer is not more H.O.R.S.E. tournaments.) Nielsen tackled that consequential question in a…

Nielsen offered more confirmation that streaming is a big beneficiary as much of the nation shelters-at-home during the coronavirus pandemic. The ratings agency said minutes spent on streaming content in the U.S. was up 50% for the week of March 16 from the year earlier. Streaming minutes – 156 billion – were up about…

Consumers watched 61% more streaming on television – part of huge jump in total TV usage – during two previous crises that kept people housebound, just like coronavirus fears are doing now, according to a new study by Nielsen. The agency Monday provided some data to back up what seems self-evident: that TV will be a…

Despite steady increases in the amount of programming and the number of distribution outlets thanks to the streaming boom, U.S. entertainment consumers appear to be ready to watch more and pay more for the privilege. That’s one of the main takeaways from Nielsen’s Total Audience Report for February, which has just…

Streaming of The Marvelous Mrs. Maisel‘s third season more than doubled the level for Season 2, according to new figures released Tuesday by Nielsen. The measurement firm’s SVOD Content Ratings, which looks at connected-device viewing in the U.S. only, said the show recorded the highest number of any Amazon Prime Video…

Ratings success was touted this morning for a long-running game show and a brand new series from a veteran hit producer. Jeopardy! is riding high on the momentum of its Greatest Of All Time tournament, bringing together three of its past champions in a battle of the best. So far, the show has proved a hit, with Night…