Latest in Nielsen

Despite steady increases in the amount of programming and the number of distribution outlets thanks to the streaming boom, U.S. entertainment consumers appear to be ready to watch more and pay more for the privilege. That’s one of the main takeaways from Nielsen’s Total Audience Report for February, which has just…

Streaming of The Marvelous Mrs. Maisel‘s third season more than doubled the level for Season 2, according to new figures released Tuesday by Nielsen. The measurement firm’s SVOD Content Ratings, which looks at connected-device viewing in the U.S. only, said the show recorded the highest number of any Amazon Prime Video…

Ratings success was touted this morning for a long-running game show and a brand new series from a veteran hit producer. Jeopardy! is riding high on the momentum of its Greatest Of All Time tournament, bringing together three of its past champions in a battle of the best. So far, the show has proved a hit, with Night…

The Irishman drew an average minute audience of nearly 2.6 million viewers on its November 27 premiere on Netflix, holding steady through the long Thanksgiving weekend, according to new figures from Nielsen. The company only tracks U.S. consumption and only via set-top boxes (not mobile), so the snapshot is just a…

The second season of Amazon’s tentpole action series, Tom Clancy's Jack Ryan, posted an average minute audience of 4.6 million viewers in the U.S., according to the latest figures from Nielsen. Nielsen's Subscription Video On Demand Content Ratings tool found that the show delivered the highest rating of any Amazon…

Nexstar, the No. 1 owner of local TV stations, is making a significant shift in its approach to negotiations with advertisers, ditching traditional ratings in favor of a “cost-per-impression” model. The new model, developed over the past year with third-party measurement firm comScore, incorporates digital, mobile and…

Nielsen, which has already been measuring U.S. viewing of Netflix shows, is expanding its measurement capabilities to include Amazon Prime Video. In making the announcement of the Amazon addition, Nielsen also said the audience for The Boys during the first 10 days of its availability was 4.1 million, with an average…

Saturday Night Live, hosted by Phoebe Waller-Bridge and featuring musical guest Taylor Swift, has averaged a 4.0 Live+Same Day household rating from 44 local metered markets and a 1.7 adults 18-49 rating in in the 25 markets with local people meters. Unfortunately, we can’t compare the show’s performance to any…

UPDATE, 5:33 PM: Network sources are still insisting that they haven’t received the ratings information that they expected from Nielsen, but the data company says they delivered what they promised for this first day of expanded measurements. “All PPM market data was delivered to clients today,” a spokesperson for…

Measurement firm ComScore has reached an agreement with the Securities and Exchange Commission to settle a fraud complaint the company blames on former CEO Serge Matta. The SEC charged the company with “engaging in a fraudulent scheme to overstate revenue by approximately $50 million and making false and misleading…

The music industry was built on savvy entrepreneurs who channeled their drive, talent and dreams into helping artists build their careers. Now, Jon Zazula, who with wife Marsha made an impact on the world during the heavy metal era of the 1980s with their Megaforce Records label, has put out his own book…

In today's fast-paced and often cutthroat industry, this is a true case of good things come to those who wait … and really wait. After more than 8,100 episodes and 32 years on the air, The Bold and the Beautiful finally snared first place in the key soap opera demographic. For the week ending August 9, the CBS…