Latest in Nielsen Co

Time Warner’s CNN and Turner Sports are the latest programmers looking to see a boost in ratings from people who watch them in offices, bars and other venues. The services just agreed to a long-term subscription deal to receive audience measurement results from Nielsen’s relatively new National Out-of-Home Reporting…

Television ratings should see a boost with Nielsen’s decision, announced this morning, to add viewers who stream shows via Hulu and YouTube TV to the mix. The audience measurement firm says that it will include viewers watching linear broadcasts live, on DVRs, or on-demand platforms on  desktop computers, tablets and…

Fox Sports has joined ESPN on the team of sports channels hoping to boost ratings by adding viewers at bars, restaurants, gyms, hotels, and (yes) at work: Nielsen says today that Fox’s FS1, FS2 and Fox Deportes have signed a multiyear agreement to use Nielsen’s new National Out-of-Home Reporting Service. Nielsen…

Nielsen has an encouraging message for TV producers and distributors as they dive into the upfront ad sales season. Recent ratings declines will look less worrisome as they account for the growth of delayed viewing via DVRs and VOD, as well as digital and out of home viewing, execs said in a press briefing this…

NBCUniversal today reinforced its view that Nielsen isn’t the only game in town for audience data used to sell airtime to advertisers. Comcast’s entertainment arm– the No. 1 seller of TV ads —  says it will sell $1 billion of its inventory in this year’s upfront market using data from its Audience Targeting Platform…

Now we have an idea what Nielsen CFO Jamere Jackson meant  when he told analysts this month that the audience measurement company planned to “go aggressive” in integrating Gracenote, the entertainment database operation it just bought from Tribune Media. The database company says today that it has standardized its ID…

Nielsen’s local and national TV ratings will begin to include set-top box data from the nation’s No. 1 TV distributor, AT&T, this year as a result of a multi-year agreement the companies announced this morning. The information, they say, will be “anonymized” –industry-speak that means it will identify characteristics…

Pay TV networks start the new year with discouraging news from Nielsen: The universe of homes that subscribe to cable or satellite for January is down 1.7% vs. the same time last year, even though the number of TV households grew 1.7% to 118.4 million, Nielsen estimates — and Pivotal Research Group’s Brian Wieser…

comScore just completed the stock swap acquisition of Rentrak it announced in September, creating a digital and TV audience measurement power that could give Nielsen pause. The combination of comScore’s digital media data with Rentrak’s TV information from set top boxes and movie theaters should make it useful to…

The TV ratings giant said today that it will boost the sample size in 15 of its Local People Meter markets, including LA and NYC. Nielsen said its goal is to “increase the stability of the ratings and add utility for customers by improving representation for hard-to-reach demographics.” Starting this year, the company…

NEW YORK, NY, September 30, 2013 – Nielsen Holdings N.V. (NYSE: NLSN), a leading global provider of information and insights into what consumers watch and buy, today announced that it has successfully completed its acquisition of Arbitron Inc., an international media and marketing research firm. "This is a great day…

Advertising and network execs say that they’ve already waited too long for the ratings colossus to figure out how to measure the growing number of people who watch TV shows on smartphones and tablets. No surprise, then, that many clients — and investors — are eager to hear the details next week when, according to the W…