Latest in newfronts

The NewFront presentations have a new date. IAB, the organizer of NewFront presentations to advertisers by dozens of digital platforms and publishers, said the event has been moved to the week of June 22. “IAB members are putting their employees, communities, and customers first. Still, we're hearing from buyers and…

Roku jumped in Thursday to cancel its live presentation to advertisers, following Twitter and YouTube earlier in the week. These companies are part of the NewFronts, which are organized by the IAB. The organization recommended yesterday that presentations all migrate to virtual only and is coming up with a suite of…

Updated with Twitter news: Twitter joined YouTube in canceling live events for advertisers this year in favor of streaming-only as the coronavirus continues to hit the upfront season. “Twitter will be producing a fully-streamed presentation for NewFronts this year. We’re excited to embrace this new level of…

YouTube has confirmed a significant shift of its original programming strategy, announcing all of its originals will now get a run on the free, ad-supported side of the fence. The strategic evolution has been in the works over the last several months, with YouTube Premium (which was born in 2015 as YouTube Red)…

Ellen Digital Network (EDN) has slated its lineup of new and returning original programming during the 2019 Digital Content NewFronts. Highlights include a collaboration with actress, singer and author Lea Michele, who bows in a new series called Well, Well, Well with Lea Michele. The wellness enthusiast will provide…

Vice said it is putting content from specialty areas of its broad digital footprint — brands such as Munchies, Noisey, Motherboard and Vice News, long promoted as semi-autonomous units — under the bigger tent of Vice.com. The change, which takes effect May 2, was announced at the company’s NewFronts presentation to…

Condé Nast, taking the sharpest aim at linear TV of any of the NewFronts presenters thus far, styled itself as the “new primetime” destination for media buyers during its Tuesday afternoon pitch at the newly opened Hudson Yards. “We’re the new Thursday night, and we’re always on,” declared Pamela Drucker Mann, chief…

MTV will bring the 2019 VMAs to Newark, NJ, airing at 9 p.m. ET/PT on August 26 from the Prudential Center. The announcement was made during Twitter's 2019 NewFronts presentation at New York music venue Terminal 5. The companies also unveiled the MTV VMA Stan Cam, which enables fans to control their VMA viewing…

Twitter has announced new partnerships with Univision, the Wall Street Journal and Time, as well an expanded relationship with the NFL and renewed deals with the NBA, BuzzFeed, CNN and others. The social media giant revealed those and other initiatives in a presentation to media buyers on the opening day of the…

Viacom Digital Studios, the newly created unit led by president Kelly Day announced a programming slate of new and returning titles on Monday at its NewFronts presentation. New shows in the works include AwesomenessTV’s scripted romantic comedy How to Survive: A Break-Up, starring Eva Gutowski; Black Coffee, BET's…

Condé Nast has formed a Women’s Video Network, which will be anchored by Glamour, in an effort to showcase the media company’s strong female audience. The network will feature a pre-release of network programming that will be featured at next spring’s NewFront presentation. Allure, Self and Iris are also included in…

In its seventh annual Brandcast event at the NewFronts, YouTube filled a bigger venue (the 6,000-seat Radio City Music Hall) and stepped up its message, asserting its place in the big-screen ecosystem and emphasizing brand-safety efforts.   CEO Susan Wojcicki opened the prolix, nearly two-hour event alone on the vast…