Latest in NewFronts

Condé Nast said it will expand its emerging Vogue World brand to London with an event in September, one of several announcements Thursday at the company’s NewFronts presentation to advertisers. The media company told buyers it will bring back 230 original series and distribute more than 300 social…

Roku is expanding its 2023-2024 slate with new series from Charlie Puth, Reese Witherspoon, Zoe Saldana, Juanpa Zurita and more, the streamer announced during its IAB NewFront presentation in NYC Tuesday. RELATED: We'll Be Back: Photo Gallery Of TV Series Renewed In 2023 Related Story …

Charlie Collier, who segued last fall from lengthy exec stints at Fox Corp. and AMC Networks to a top post at Roku, took the stage at his first NewFronts pitch Tuesday to invite advertisers to bring their messages to the stream. “Roku is not fighting for turf in the streaming wars,” he told the crowd…

Snapchat parent Snap Inc., which has been struggling to get its advertising business back on track, presented a host of new options for brands Tuesday at the NewFronts. One of the biggest new features is called "First Story," which will allow brands to reserve the first video seen by Snapchat users…

Two-thirds of Peacock’s 22 million subscribers have watched a recent Universal theatrical film, the NBCUniversal streaming service announced at its NewFronts presentation Tuesday. Emphasizing the value to advertisers of the pay-1 window for Universal films, the company told ad buyers in the audience…

Amazon has launched Fire TV Channels, a new hub for free, ad-supported TV (FAST). The tech giant made the announcement during its NewFronts presentation to advertisers at New York’s Lincoln Center. Because food programming will be a key ingredient in the new destination, the company enlisted Martha…

Vizio, a top smart-TV maker, has launched a branded content studio as part of its push into streaming programming. The new business unit, unveiled Monday during the NewFronts, is expanding on a test show, 3 Pointers. The series, sponsored by BetMGM, is hosted by Man vs. Food‘s Casey Webb. It features…

YouTube is adding options for advertisers on its growing Shorts platform. At its annual NewFronts presentation for media buyers Monday, the digital video giant said it is opening up real estate for ads within video reach campaigns, which benefit from AI tools. Since last fall, ads have been available…

NBCUniversal is getting the jump on the new year, announcing dates for its NewFronts and upfronts presentations next May while touting the ways it has “fueled fandom, growth, and innovation” in 2022. Linda Yaccarino, NBCU chairman and head of sales and partnerships, revealed the 2023 outlook in a…

UPDATED: Emerging from the long shadow of Covid, we are headed into what traditionally has been known as broadcast upfront week, a ritual dating back to the three-network days and centered on the annual fall release of new car models. The moniker is less apt than ever this year, with the CW as the only broadcast…

Condé Nast announced a record 250 new and returning originals across digital, streaming, social and audio platforms as well as a stepped-up investment in live events. Addressing media buyers at a NewFronts presentation at The Shed in New York’s Hudson Yards, execs said they are leaning into livestreams after what they…

Roku welcomed three food luminaries to its NewFronts presentation, announcing new original series with Martha Stewart, Emeril Lagasse and Milk Street Studios’ Christopher Kimball. Stewart served as the host for the food initiative, delivering brief remarks and introducing her three series before bringing her “foodie…