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Upfront Week 2022 Presentation & Party Schedule: Portfolio Pitches, Fewer Parties & Jimmy Kimmel
UPDATED: Emerging from the long shadow of Covid, we are headed into what traditionally has been known as broadcast upfront week, a ritual dating back to the three-network days and centered on the annual fall release of new car models. The moniker is less apt than ever this year, with the CW as the only broadcast…
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Condé Nast Uncorks 250 New And Returning Originals, Leans Into Livestreaming In Wake Of Met Gala & Oscars Red Carpet – NewFronts
Condé Nast announced a record 250 new and returning originals across digital, streaming, social and audio platforms as well as a stepped-up investment in live events.
Addressing media buyers at a NewFronts presentation at The Shed in New York’s Hudson Yards, execs said they are leaning into livestreams after what they…
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By Dade Hayes
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Martha Stewart And “Foodie Friends” Emeril Lagasse & Christopher Kimball Reveal Roku Original Series – NewFronts
Roku welcomed three food luminaries to its NewFronts presentation, announcing new original series with Martha Stewart, Emeril Lagasse and Milk Street Studios’ Christopher Kimball.
Stewart served as the host for the food initiative, delivering brief remarks and introducing her three series before bringing her “foodie…
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By Dade Hayes
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Amazon’s Rising Clout In Streaming Ad Business Steps Into Spotlight At NewFronts
In the annals of full-tilt ad pitches that have left buyers razzled and dazzled, Amazon's NewFront presentation tonight may not merit an especially lengthy or detailed chapter.
Most of the announcements during the 90-minute event had been posted to Deadline and other outlets before the crowd of several hundred filed…
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By Dade Hayes
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Tubi Plans To Bring 100 New Original Titles To Fox-Owned Streaming Service Over The Next Year – NewFronts
More than two years into its run at Fox Corp., Tubi is ramping up in original programming, planning 100 new film and TV titles over the next year as viewership continues to rise.
The programming push was one of the central messages of the streaming service’s NewFronts presentation this evening in New York.
Since being…
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By Dade Hayes
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Peacock Preens In First NewFronts Pitch, Touting “One Complete Package” Across Linear And Streaming
In a fast-moving, 40-minute pitch to media buyers on Day 1 of the NewFronts, NBCUniversal’s Peacock touted its advertising DNA at a moment when some streaming rivals are just now cozying up to Madison Avenue.
“Peacock is the only place your brands can live alongside all of that content,” said Laura Molen, president of…
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By Dade Hayes
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Bravo Series Including ‘Real Housewives Of Atlanta’ Make Streaming Move From Hulu To Peacock; NBCU Streamer Closes Lionsgate Film Deal
The Real Housewives of Atlanta, Top Chef and Below Deck are the among the shows that are getting a streaming move from Hulu to Peacock.
The NBCU streamer is taking over as the next-day home to Bravo series.
It comes after the studio cut its programming pipeline with the Disney-controlled streamer in March, meaning…
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By Peter White
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YouTube Slates ‘Top Gun: Maverick’ Premiere Livestream, ‘Bridgerton’ Make-Up Event
The world premiere on Wednesday of Paramount’s long-awaited Top Gun: Maverick will be livestreamed on YouTube.
The video platform announced the venture at an event in New York kicking off the NewFronts.
Along with the Top Gun premiere, YouTube also announced a Bridgerton event featuring one of its creators, Jackie…
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By Dade Hayes
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Streaming Ad Spending Soared 57% In 2021 To Hit $15.2B, IAB Report Finds As NewFronts Kick Off In-Person Blitz
As the NewFronts start their first in-person edition in New York since 2019, streaming stats are in for 2021, and the market is officially booming.
The IAB, the industry group behind the NewFronts, issued its ninth annual report on online ad spending, finding that connected TV spending exploded to $15.2 billion, up…
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By Dade Hayes
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Full NewFronts Schedule Revealed: Amazon, Meta, NBCUniversal Among Those Returning In Person; Podcast Upfront Virtual Agenda Set For Mid-May
The Interactive Advertising Bureau has released the full schedule for next month’s NewFronts as the showcases return to in-person mode for the first time since 2019.
Amazon, Meta, Roku and NBCUniversal are among major presenters returning to the NewFronts. (See full schedule below.) The series of presentations will be…
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By Dade Hayes
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YouTube Moves Brandcast Event Into Mid-May TV Upfront Week In New York, Maintains NewFronts Presence With MediaLink Panels
YouTube is moving its Brandcast event for advertisers and creators into prime media real estate, slotting it for the evening of May 17, the middle of broadcast TV upfront week in New York.
The Google-owned digital video giant said it will maintain a presence in the IAB’s NewFronts, in which it was a founding…
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By Dade Hayes
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New York City Hopes For Spring Thaw On Red Carpet As Covid-Affected Industry Events Plan In-Person Return
There are far weightier consequences of the Omicron variant’s holiday-season surge than New York media types having to puzzle out the fate of red-carpet events.
And yet, that visible subset of the city has been tantalized by visions of a genuine spring awakening — assuming the fresh foot of snow ever melts. Covid…
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By Dade Hayes
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