Latest in newfronts

Red hot TikTok unveiled a TikTok For Business platform Thursday with a new augmented reality feature called Branded Scan and a tagline — "Don't Make Ads, Make TikToks." At its first NewFront presentation, the social media giant beloved by teens said it's partnered with 2D and 3D development firms Bare Tree Media…

Vice Media Group Wednesday set the premiere for Vice TV's Disruptors (working title), a new series with sports journalists Jemele Hill and Cari Champion, announced a major global news expansion and an investigative series with iHeart Media. The group is also launching 'The 8:46 Project,' a company-wide commitment to…

Ashton Kutcher's unscripted series Going From Broke has been handed a second season by Crackle Plus as the AVOD service unveils its latest slate of originals. The digital platform is leaning heavily on scripted and non-scripted series from its sister company, Landmark Studio, which was set up by owner Chicken Soup for…

The Interactive Advertising Bureau has announced full schedule details for the NewFronts, also saying that more than 8,500 media buyers and other digital ad stakeholders have registered for the event. From June 22 to 26, attendees will get access to 30-plus events across the media and entertainment landscape, from…

Comedian Scott Rogowsky — former face of the once-so-hot HQ Triva mobile game and host of a baseball talk show ChangeUp for sports streaming service DAZN — will host the reconstituted IAB NewFronts, unspooling a first-ever virtual version the week of June 22. Co-hosts for the five-days of presentations, where about 30…

The IAB has revealed details for the virtual NewFront presentations in June, adding newer presenters like TikTok, Roku, Facebook and Snap Inc. to a roster full of mainstays like Hulu and YouTube. The NewFronts, usually a splashy New York affair that leads up to the traditional TV upfronts in May, will be held this…

The NewFront presentations have a new date. IAB, the organizer of NewFront presentations to advertisers by dozens of digital platforms and publishers, said the event has been moved to the week of June 22. “IAB members are putting their employees, communities, and customers first. Still, we're hearing from buyers and…

Roku jumped in Thursday to cancel its live presentation to advertisers, following Twitter and YouTube earlier in the week. These companies are part of the NewFronts, which are organized by the IAB. The organization recommended yesterday that presentations all migrate to virtual only and is coming up with a suite of…

Updated with Twitter news: Twitter joined YouTube in canceling live events for advertisers this year in favor of streaming-only as the coronavirus continues to hit the upfront season. “Twitter will be producing a fully-streamed presentation for NewFronts this year. We’re excited to embrace this new level of…

YouTube has confirmed a significant shift of its original programming strategy, announcing all of its originals will now get a run on the free, ad-supported side of the fence. The strategic evolution has been in the works over the last several months, with YouTube Premium (which was born in 2015 as YouTube Red)…

Ellen Digital Network (EDN) has slated its lineup of new and returning original programming during the 2019 Digital Content NewFronts. Highlights include a collaboration with actress, singer and author Lea Michele, who bows in a new series called Well, Well, Well with Lea Michele. The wellness enthusiast will provide…

Vice said it is putting content from specialty areas of its broad digital footprint — brands such as Munchies, Noisey, Motherboard and Vice News, long promoted as semi-autonomous units — under the bigger tent of Vice.com. The change, which takes effect May 2, was announced at the company’s NewFronts presentation to…