Latest in NewFronts

UPDATED: Emerging from the long shadow of Covid, we are headed into what traditionally has been known as broadcast upfront week, a ritual dating back to the three-network days and centered on the annual fall release of new car models. The moniker is less apt than ever this year, with the CW as the only broadcast…

Condé Nast announced a record 250 new and returning originals across digital, streaming, social and audio platforms as well as a stepped-up investment in live events. Addressing media buyers at a NewFronts presentation at The Shed in New York’s Hudson Yards, execs said they are leaning into livestreams after what they…

Roku welcomed three food luminaries to its NewFronts presentation, announcing new original series with Martha Stewart, Emeril Lagasse and Milk Street Studios’ Christopher Kimball. Stewart served as the host for the food initiative, delivering brief remarks and introducing her three series before bringing her “foodie…

In the annals of full-tilt ad pitches that have left buyers razzled and dazzled, Amazon's NewFront presentation tonight may not merit an especially lengthy or detailed chapter. Most of the announcements during the 90-minute event had been posted to Deadline and other outlets before the crowd of several hundred filed…

More than two years into its run at Fox Corp., Tubi is ramping up in original programming, planning 100 new film and TV titles over the next year as viewership continues to rise. The programming push was one of the central messages of the streaming service’s NewFronts presentation this evening in New York. Since being…

In a fast-moving, 40-minute pitch to media buyers on Day 1 of the NewFronts, NBCUniversal’s Peacock touted its advertising DNA at a moment when some streaming rivals are just now cozying up to Madison Avenue. “Peacock is the only place your brands can live alongside all of that content,” said Laura Molen, president of…

The Real Housewives of Atlanta, Top Chef and Below Deck are the among the shows that are getting a streaming move from Hulu to Peacock. The NBCU streamer is taking over as the next-day home to Bravo series. It comes after the studio cut its programming pipeline with the Disney-controlled streamer in March, meaning…

The world premiere on Wednesday of Paramount’s long-awaited Top Gun: Maverick will be livestreamed on YouTube. The video platform announced the venture at an event in New York kicking off the NewFronts. Along with the Top Gun premiere, YouTube also announced a Bridgerton event featuring one of its creators, Jackie…

As the NewFronts start their first in-person edition in New York since 2019, streaming stats are in for 2021, and the market is officially booming. The IAB, the industry group behind the NewFronts, issued its ninth annual report on online ad spending, finding that connected TV spending exploded to $15.2 billion, up…

The Interactive Advertising Bureau has released the full schedule for next month’s NewFronts as the showcases return to in-person mode for the first time since 2019. Amazon, Meta, Roku and NBCUniversal are among major presenters returning to the NewFronts. (See full schedule below.) The series of presentations will be…

YouTube is moving its Brandcast event for advertisers and creators into prime media real estate, slotting it for the evening of May 17, the middle of broadcast TV upfront week in New York. The Google-owned digital video giant said it will maintain a presence in the IAB’s NewFronts, in which it was a founding…

There are far weightier consequences of the Omicron variant’s holiday-season surge than New York media types having to puzzle out the fate of red-carpet events. And yet, that visible subset of the city has been tantalized by visions of a genuine spring awakening — assuming the fresh foot of snow ever melts. Covid…