Longtime NBC exec Lesley Cerwin is expanding her role with the company. Most recently serving as SVP Alternative Programming, Cerwin has been named SVP Strategic Business Initiations. In her new role, Cerwin will identify growth opportunities for NBC Entertainment, collaborate with the senior leadership team to foster…

Four months into their run as Co-Chairmen of NBC Entertainment, where they replaced Bob Greenblatt, George Cheeks and Paul Telegdy offered their first public comments about their roles and the TV landscape during a keynote session at NATPE. While there were a few glancing mentions of newsy topics like streaming rights…

NBC Entertainment continues to cement its new leadership team following the departure of Bob Greenblatt. The company announced today that Universal Television Alternative Studio head Meredith Ahr has been promoted to President, Alternative and Reality Group, NBC Entertainment. In her new post, the 17-year NBC vet will…

NBC has issued a call for submissions for the 2019-20 classes of its scripted directing programs, Female Forward and the Emerging Director Program. Both pipeline programs are designed to increase diverse representation in episodic directing. Female Forward aims to achieve gender parity in the director's chair, while…

Sahara Bushue, a veteran exec who has been instrumental in the success of such NBC alternative series as America's Got Talent, World of Dance and Ellen's Game of Games, has been promoted to SVP Alternative Programming at NBC Entertainment. Working with such big-name producers as Jennifer Lopez, Simon Cowell, Neil…

NBC Entertainment has a stacked lineup of Super Bowl spots airing during Sunday’s championship. Like everything associated with the Big Game, it’s a buzz-worthy roster spotlighting some familiar names and faces. The spots: NBC BRAND SPOT The stars of several NBC shows come together to sing Prince's "Let's Go Crazy"…

NBC Entertainment has hired talent executive Tomii Crump as vice president of talent relations for first-run syndication and the alternative and reality group. The newly created position will have Crump overseeing talent and casting for Harry and Access Hollywood Live, as well as for alternative shows such as the…

Endemol Shine North America alum Linda Giambrone has joined NBC Entertainment as head of alternative production, a new position tied to the recently launched Universal Television Alternative studio. In her new role as EVP Production, Giambrone will oversee all aspects of physical production for all alternative…

"The most engaging social shows tend to be the higher-rated shows [for NBC]," NBC Entertainment chairman Robert Greenblatt told Chris Hardwick today at an NAB Show session in Las Vegas. The pair used the panel to discuss the art of creating on-demand and mobile content, leaving a digital footprint, and how networks…

During a tour through her career at Keshet Media Group's INTV conference, President of NBC Entertainment Jennifer Salke said that when she first joined NBC, many people told her it would be “impossible to turn (the network) around." It was in "terrible shape" at the time, and the first few years "were really difficult…

Director Kenny Leon, who won praise in December for starting The Wiz Live for NBC, will return in December for the Peacock web’s fourth live musical venture, Hairspray Live. The show will be based on the 2002 Broadway musical blockbuster that was an adaptation of John Waters’ 1988 film (and remade from the musical…

George Sealey has been promoted to Senior Vice President, Alternative Programming and Development, NBC Entertainment, up from his current VP role. "George has both a great appreciation for what viewers want to see and a terrific skill set in producing compelling television," said Meredith Ahr, EVP, Alternative…