Latest in National CineMedia

Cliff Marks is retiring as president of NationalCinemedia on July 1 but will continue to work with the big movie theater advertising network as a consultant in a multi-year deal, the company announced Wednesday. The 19-year NCM veteran joined from ESPN and was an original member of the leadership team in 2002 when it…

National CineMedia has clinched a deal with ATM.TV to air content on high-definition screens atop cash machines at 8,500 7-Eleven stores nationwide as the movie theater advertising network continues to expand in digital out of home locations. <a…

Movie theater advertising network National CineMedia has inked a deal with Harkins Theatres, expanding its foothold in the Southwestern U.S. as it hopes movie-going will pick up this year. Privately-owned Harkins, the nation's fifth-largest exhibitor and biggest independent chain, has signed a long-term cinema…

Financially hurting cinema advertising network National CineMedia has inked a deal to run ads with Coinstar, a big operator of supermarket coin-counting kiosks. With the exhibition business on the Covid-19 skids, the agreement helps expand National CineMedia's digital-out-of-home footprint by extending its…

Judging by the $14 million box office tally for The Croods: A New Age over the five-day Thanksgiving weekend span, the theatrical movie business will rebound, in the view of National CineMedia CEO Tom Lesinski. Speaking Tuesday at the Bank of America Securities Leveraged Finance Virtual Conference, the exec took note…

National CineMedia isn't a movie chain but it's the nation's largest cinema advertising network and it saw revenue plunge by more than 96% last quarter as theaters were shuttered for the entire period, a steep dip that's likely to be repeated as exhibitors report earnings starting tomorrow with Cinemark and Marcus. AMC…

Tom Lesinski, CEO of leading in-theater advertising firm National CineMedia, expects a strong comeback for the movie business, especially by the fourth quarter, and only “few and far between” Trolls-style windows experiments. “I think studios want to have their movies showcased in theaters, where they belong,&#8221…

UPDATED with CEO comments: National CineMedia – which puts ads on movie screens – said it may benefit from a delayed television upfront by grabbing advertisers first with theaters tentatively starting to open in July. "Our national sales team is preparing for the 2020-2021 upfront season," said CEO Tom Lesinksi. With…

Delayed theater openings to mid-late June will be a net positive to exhibitor profitability, said one analyst Monday, applauding a newfound clarity around opening strategies and hinting at a silver lining – a bump in elusive weekday attendance, at least for a while. "We would expect movie-goers naturally moved their…

S&P Global struck again at the showbiz sector, this time at distressed cinema advertising, putting National Cinemedia and Screenvision on credit watch negative as movie theaters are shuttered and advertising at risk. Ratings agencies like S&P Global, Moody's and Fitch can be quiet for years and are rarely public…

In an earnings call with analysts to discuss AMC Entertainment’s third-quarter results, CEO Adam Aron blasted National CineMedia’s new initiative placing advertisements closer to feature films. Starting last Friday, NCM began running a single 30- or 60-second “platinum spot” immediately before the “attached” one or…

UPDATED with AMC response. Under a new agreement with major in-theater advertising firm National CineMedia, top exhibitors Regal and Cinemark will incorporate advertising just prior to the “attached” trailers before feature films. But AMC, the No. 1 U.S. circuit, has come out strongly against the plan. The pact starts…