Latest in National CineMedia

National CineMedia told advertisers today that it can help them reach “the unreachables,” aka 18-to-34-year-olds who are drawn more to movies than to linear TV. In an upfront presentation held for an unmasked, in-person crowd at New York’s Lincoln Center, the company announced the launch of a new data platform, NCMx…

National CineMedia, the nations' biggest in-theater advertising firm, had a tough 2020 but is unspooling a reimagined Noovie Preshow this weekend timed to the record eyeballs awaiting Spider-Man: No Way Home. A consortium of the nation's biggest theater chains, National CineMedia's preshow, the cornerstone of its…

Movie theater advertising network National CineMedia has named former Allen Media Group executive Ronnie Ng as chief financial officer. At AMG, the diversified media and entertainment company owned by Byron Allen, Ng was CFO and head of corporate development overseeing a string of acquisitions and the refinancing of…

Movie theater advertising network National CineMedia has named Amy Tunick SVP and chief marketing officer — the company’s first. She will lead its integrated marketing team overseeing brand strategy, creative development, marketing and consumer strategy, studio relations and public relations. She joins NCMI at a…

Cliff Marks is retiring as president of NationalCinemedia on July 1 but will continue to work with the big movie theater advertising network as a consultant in a multi-year deal, the company announced Wednesday. The 19-year NCM veteran joined from ESPN and was an original member of the leadership team in 2002 when it…

National CineMedia has clinched a deal with ATM.TV to air content on high-definition screens atop cash machines at 8,500 7-Eleven stores nationwide as the movie theater advertising network continues to expand in digital out of home locations. CEO Tom Lesinski teased the ad sales partnership on an earnings call last…

Movie theater advertising network National CineMedia has inked a deal with Harkins Theatres, expanding its foothold in the Southwestern U.S. as it hopes movie-going will pick up this year. Privately-owned Harkins, the nation's fifth-largest exhibitor and biggest independent chain, has signed a long-term cinema…

Financially hurting cinema advertising network National CineMedia has inked a deal to run ads with Coinstar, a big operator of supermarket coin-counting kiosks. With the exhibition business on the Covid-19 skids, the agreement helps expand National CineMedia's digital-out-of-home footprint by extending its…

Judging by the $14 million box office tally for The Croods: A New Age over the five-day Thanksgiving weekend span, the theatrical movie business will rebound, in the view of National CineMedia CEO Tom Lesinski. Speaking Tuesday at the Bank of America Securities Leveraged Finance Virtual Conference, the exec took note…

National CineMedia isn't a movie chain but it's the nation's largest cinema advertising network and it saw revenue plunge by more than 96% last quarter as theaters were shuttered for the entire period, a steep dip that's likely to be repeated as exhibitors report earnings starting tomorrow with Cinemark and Marcus. AMC…

Tom Lesinski, CEO of leading in-theater advertising firm National CineMedia, expects a strong comeback for the movie business, especially by the fourth quarter, and only “few and far between” Trolls-style windows experiments. “I think studios want to have their movies showcased in theaters, where they belong,&#8221…

UPDATED with CEO comments: National CineMedia – which puts ads on movie screens – said it may benefit from a delayed television upfront by grabbing advertisers first with theaters tentatively starting to open in July. "Our national sales team is preparing for the 2020-2021 upfront season," said CEO Tom Lesinksi. With…