Latest in National CineMedia

In an earnings call with analysts to discuss AMC Entertainment’s third-quarter results, CEO Adam Aron blasted National CineMedia’s new initiative placing advertisements closer to feature films. Starting last Friday, NCM began running a single 30- or 60-second “platinum spot” immediately before the “attached” one or…

UPDATED with AMC response. Under a new agreement with major in-theater advertising firm National CineMedia, top exhibitors Regal and Cinemark will incorporate advertising just prior to the “attached” trailers before feature films. But AMC, the No. 1 U.S. circuit, has come out strongly against the plan. The pact starts…

Tom Lesinski, a former digital and home entertainment executive at Paramount, Warner Bros. and Legendary Entertainment, has become CEO of National CineMedia after serving on its board of directors. Since August 2018, Lesinski had been chairman of the No. 1 in-theater advertising firm. He will continue to serve on the…

Andrew England, CEO of leading in-theater advertising company National CineMedia, has stepped down and longtime senior executive Cliff Marks has been appointed as interim leader of the company. The company’s board of directors has initiated a search for a permanent replacement for England, who became CEO in January…

In-theater advertising company National CineMedia has launched Noovie ARcade, a smartphone app that offers moviegoers an augmented reality experience. The app accompanies NCM’s Noovie pre-show and lobby entertainment network, which launched last fall. Noovie ARcade is available in the iOS and Android app stores and…

Exhibition, a sector under heavy pressure on Wall Street in recent months, saw stocks rise across the board during today’s abbreviated trading session, reflecting investor bargain-hunting and optimism about holiday box office. AMC shares led all gainers, increasing nearly 5% to finish at $13.65. That’s still far below…

After a first half of 2017 its CEO, Andy England, described as “challenging,” in-theater ad firm National CineMedia reported very slim third-quarter gains that nonetheless struck England as “stable.” Total revenue for the period ending September 28 rose 3% from the year-earlier period, to $116.4 million, with net…

National CineMedia is teaming with Disney and Sony Music on a new preshow to be rolled out nationwide this weekend in 1,700 theatres across the country. Dubbed Noovie, the initiative on 20,600 screens from AMC, Regal, Cinemark and 49 other chains replaces FirstLook and updates the first major pre-show NCMI introduced…

The exhibition industry is taking a shellacking on Wall Street this morning following AMC Entertainment’s startling announcement last night that its Q2 results will come in lower than expected — with industrywide domestic box office sales likely to also disappoint. AMC, Imax, Regal Entertainment, and National CineMedia…

Screenvision Media, the No. 2 player in cinema advertising, is likely to be sold as soon as this summer. According to a report in the New York Post, the company’s current owner, private equity firm Shamrock Capital, has brought in investment bank Moelis & Co. to explore a possible sale. The paper’s sources said a deal…

Get ready to take a last look at FirstLook, the pre-movie ad bundle that National CineMedia provides for more than 1,600 theaters in 187 markets. Late this year NCM will replace it with the more entertainment-focused program Noovie, the company told advertisers at an upfront presentation today. The new offering will…

Share prices for  National CineMedia plummeted more than 23% this morning to a multi-year low after the cinema ad sales company reported weaker than expected Q1 earnings — with a warning from CEO Andy England that “the first three quarters of 2017 will be challenging.” He attributes that to weakening national ad sales…