Latest in National CineMedia

Tom Lesinski, CEO of leading in-theater advertising firm National CineMedia, expects a strong comeback for the movie business, especially by the fourth quarter, and only “few and far between” Trolls-style windows experiments. “I think studios want to have their movies showcased in theaters, where they belong,&#8221…

UPDATED with CEO comments: National CineMedia – which puts ads on movie screens – said it may benefit from a delayed television upfront by grabbing advertisers first with theaters tentatively starting to open in July. "Our national sales team is preparing for the 2020-2021 upfront season," said CEO Tom Lesinksi. With…

Delayed theater openings to mid-late June will be a net positive to exhibitor profitability, said one analyst Monday, applauding a newfound clarity around opening strategies and hinting at a silver lining – a bump in elusive weekday attendance, at least for a while. "We would expect movie-goers naturally moved their…

S&P Global struck again at the showbiz sector, this time at distressed cinema advertising, putting National Cinemedia and Screenvision on credit watch negative as movie theaters are shuttered and advertising at risk. Ratings agencies like S&P Global, Moody's and Fitch can be quiet for years and are rarely public…

In an earnings call with analysts to discuss AMC Entertainment’s third-quarter results, CEO Adam Aron blasted National CineMedia’s new initiative placing advertisements closer to feature films. Starting last Friday, NCM began running a single 30- or 60-second “platinum spot” immediately before the “attached” one or…

UPDATED with AMC response. Under a new agreement with major in-theater advertising firm National CineMedia, top exhibitors Regal and Cinemark will incorporate advertising just prior to the “attached” trailers before feature films. But AMC, the No. 1 U.S. circuit, has come out strongly against the plan. The pact starts…

Tom Lesinski, a former digital and home entertainment executive at Paramount, Warner Bros. and Legendary Entertainment, has become CEO of National CineMedia after serving on its board of directors. Since August 2018, Lesinski had been chairman of the No. 1 in-theater advertising firm. He will continue to serve on the…

Andrew England, CEO of leading in-theater advertising company National CineMedia, has stepped down and longtime senior executive Cliff Marks has been appointed as interim leader of the company. The company’s board of directors has initiated a search for a permanent replacement for England, who became CEO in January…

In-theater advertising company National CineMedia has launched Noovie ARcade, a smartphone app that offers moviegoers an augmented reality experience. The app accompanies NCM’s Noovie pre-show and lobby entertainment network, which launched last fall. Noovie ARcade is available in the iOS and Android app stores and…

Exhibition, a sector under heavy pressure on Wall Street in recent months, saw stocks rise across the board during today’s abbreviated trading session, reflecting investor bargain-hunting and optimism about holiday box office. AMC shares led all gainers, increasing nearly 5% to finish at $13.65. That’s still far below…

After a first half of 2017 its CEO, Andy England, described as “challenging,” in-theater ad firm National CineMedia reported very slim third-quarter gains that nonetheless struck England as “stable.” Total revenue for the period ending September 28 rose 3% from the year-earlier period, to $116.4 million, with net…

National CineMedia is teaming with Disney and Sony Music on a new preshow to be rolled out nationwide this weekend in 1,700 theatres across the country. Dubbed Noovie, the initiative on 20,600 screens from AMC, Regal, Cinemark and 49 other chains replaces FirstLook and updates the first major pre-show NCMI introduced…