Latest in Movio

EXCLUSIVE: Feature film marketing data analytics firm Movio and STX Entertainment are officially partnering after the two worked together on Den of Thieves which used target marketing techniques to optimize the campaign. Den of Thieves, which starred Gerard Butler, cost around $30M and its $25M P&A spend was target…

Brett Ruttenberg has been promoted to Vice President at Imprint, the bicoastal public relations agency which was launched back in June by longtime publicists and former Baker Winokur Ryder executives Nicole Perna and Melissa Raubvogel. Prior to public relations, Ruttenberg started out as an assistant to talent…

As certain tentpoles fall by the wayside this summer, there’s been an increasing concern by Hollywood that we’ve lost millennials to the digital abyss of YouTube, iPads, streaming, videogames and mobile entertainment. However, a new report this morning from Movio states that this demographic — defined as those ages…

Movio film market research, which studies North American moviegoer audience behavior, has released some stats on presales for Star Wars: The Force Awakens. Per Movio’s sampling, 94.5% of those who bought advance tickets for the film did so for opening weekend. Of that sample, 38.8% are going to see the J.J. Abrams…

After Monday’s record-breaking advance-sales day for Disney’s Star Wars: The Force Awakens, which saw Imax gross $6.5M and Fandango, AMC and MovieTickets.com reap record highs, exhib-distrib marketing data corp Movio Media reports that 70% of those snapping up advance tickets to the seventh Star Wars title were males…