As MoviePass and MoviePass Films comes under the Moviefone umbrella, the Helios and Matheson Analytics Inc. subsidiary has tapped former Rotten Tomatoes Senior Editor, Grae Drake, as "Ms. Moviefone" to become their leading brand personality. The announcement comes as Moviefone emerges as a new venture and premier…

UPDATED with closing price: Shares of Helios and Matheson Analytics, which owns MoviePass, soared 31% today, on top of a 6% uptick Friday after Verizon disclosed its 9% stake in the company. The data firm’s stock finished at $4.21, its highest level since February but well below the $20 territory it reached last…

Helios and Matheson Analytics Inc. , the majority owner of MoviePass, has snapped up Moviefone from Verizon’s digital arm Oath in a mixture of undisclosed cash and unregistered equity. Moviefone, who arguably started the whole notion of advance movie ticket sales with their 777-film phone lines back in the 1990s, is…

UPDATE, 11:05 AM: AOL changed its mind and just released a statement in response to this morning’s letter from Starboard Value’s Jeffrey Smith. Looks like Moviefone and MapQuest won’t be shopped around: “We are continuing to work on the comeback of AOL and have a plan that is beneficial for employees, customers and…