“Avengers assemble!” That battle cry has been part of Marvel Comics lore since 1964 but the 55-year-old motto may have taken on new layer of meaning thanks to a behind-the-scenes video posted Sunday night on Instagram by Marvel Studios ensemble star Chris Pratt. The video, which quickly became a viral sensation, is…

Viacom and T-Mobile have struck a content distribution deal that will see programming from MTV, Nickelodeon, Comedy Central, BET, Paramount and other brands take a prominent role in T-Mobile's forthcoming video service. T-Mobile has been eyeing the video market since its acquisition of Layer3 in late 2017. Under the…

Jeffrey Katzenberg and Meg Whitman, who first worked together decades ago at the Walt Disney Co., have re-teamed for one of the most lucrative fundraising efforts by a startup. They have secured an initial round of $1 billion for their mobile video network, NewTV, with an eye toward launching the subscription service…

Entertainment branding and marketing veteran Curt Doty has launched Vertuoso, a creative and production agency focused on creating Snapchat-like promotional videos for smartphones. Vertuoso plans t0 work with studios, media companies, brands and agencies to create campaigns that capitalize on the popularity of mobile v…