Viacom’s C5 Eyes Major UK Kids’ Boost But Warns Junk Food Ad Ban Would Hit Originals Spend Across All Genres
Viacom's British broadcaster Channel 5 is looking to significantly ramp up the amount of kids programming it commissions. However, the linear broadcaster has warned that if a proposed ban on junk food advertising goes ahead, it may cut its programming budget across all genres.
The broadcaster's Milkshake! strand…
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