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Authentic Brands Acquires 20% Of Event Producer Medium Rare In Deal Brokered By Shaquille O’Neal
EXCLUSIVE: Authentic Brands Group said Tuesday it acquired a 20% equity stake in live events and content production company Medium Rare for an undisclosed sum.
ABG's stakeholder, Shaquille O'Neal, helped broker the deal. The basketball great already works closely with Medium Rare, which produces a festival experience…
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