Latest in measurement

Data and measurement firm Samba TV is offloading its media sales business to UK firm MiQ in order to clarify its strategic focus at a time when Nielsen’s struggles have opened the door to new competitors. The companies have reached a multi-year commercial partnership, which will see them continue to…

Nielsen and Amazon have reached a landmark deal for measuring the viewership of Thursday Night Football, which begins an unprecedented run next month as a streaming exclusive on Prime Video. Beginning next month, pregame, in-game and postgame elements of the broadcast will count toward the rating, both on Prime Video…

ISpot.tv, a leading challenger to Nielsen for supremacy in the increasingly fraught TV and streaming ratings business, has received a $325 million investment from Goldman Sachs. Since its founding in 2012, iSpot has raised $58 million. In announcing the new influx of money, the company said it is generating more than…

UPDATED with closing price. Nielsen stock closed up 30.5% to end the trading day at a seven-month high after after a report the measurement firm is in advanced talks to be acquired in a $15 billion deal. After rising more than 40% at one point, shares finished at $22.85, their highest level since August 2021. In its…

Innovid and TVSquared, two companies focused on measuring linear TV and streaming, are merging in a $160 million deal aimed at providing a larger-scale alternative to Nielsen. Innovid, whose shares trade on the New York Stock Exchange, is a connected TV advertising delivery and measurement platform. TVSquared is a…

As it continues to seek alternatives to Nielsen, the dominant TV ratings firm whose methodology has come under fierce industry criticism, NBCUniversal has signed a landmark deal with iSpot.tv. The firm will be added to NBCU’s roster as an official measurement provider, in addition to Nielsen. The “test-and-learn&#8221…

Comscore has launched Comscore Everywhere, a new suite of measurement tools designed to provide a comprehensive view across streaming, linear and digital. The product is a pre-emptive strike against Nielsen’s forthcoming Nielsen One launch, which is expected by the end of this year. Nielsen remains the market leader…

Numbers, those longtime pillars of the entertainment business, determiners of pay scale and quantifiers of the hot and the not, are vanishing from public view. Streaming's inexorable takeover of the industry has altered the once-straightforward process of measuring the performance of TV programs and movies. Of course…

Nielsen has informed its clients of an “error” in its measurement of out-of-home viewing of sports and other live TV programming, with the issues dating back to September 2020. The out-of-home segment has gained importance as screens have proliferated and cord-cutting continues. Covid shut down bars, restaurants and…

In a significant uptick in self-reported streaming data, Netflix says it plans to publish weekly top 10 lists spanning films and series in the English- and non-English-speaking world. The charts will reflect total viewing time, rather than the company’s previous metric of at least two minutes of watch time counting as…

Samba TV, which tracks programming and advertising viewing via smart TV data, has filed to go public. The San Francisco-based firm announced its plan for an initial public offering in a filing with the SEC. The filing did not specify a number of shares to be offered or a price range for common stock, which would trade…

Nielsen is signaling its seriousness about making strides in the measurement of streaming, given the increasing popularity of that way of viewing. The dominant measurement firm said it is streamlining its streaming measurement products into a single suite designed to be more comprehensive. The new setup encompasses…