Latest in measurement

EXCLUSIVE: TVSquared, an analytics and measurement firm specializing in TV attribution (the task of determining who gets credit for an ad message) is launching a new platform with enhanced ways of linking media placements with business outcomes. The company, which operates in 70 countries and has recently set…

Discovery and Inscape, a unit of Vizio, have set a partnership for TV measurement that will yield data from 12 million smart TVs. In a measurement landscape with many moving parts, smart TV data has gained currency with many programmers and advertisers in recent years. It reflects a more comprehensive view of usage on…

Fox Corp. has set a deal with TV ad measurement and attribution firm iSpot.tv that will provide performance metrics for ads appearing on linear and streaming platforms. In announcing the agreement, Fox said it will employ iSpot's conversion methodology to capture sales activity resulting from TV ads across the company…

Measurement firm ComScore has reached an agreement with the Securities and Exchange Commission to settle a fraud complaint the company blames on former CEO Serge Matta. The SEC charged the company with “engaging in a fraudulent scheme to overstate revenue by approximately $50 million and making false and misleading…

UPDATED with statement from CBS CBS acknowledged it has reached an impasse in contract negotiations with Nielsen, saying the TV ratings service is using market clout to raise prices even as it has been slow to accurately measure different forms of viewing. The network said that Nielsen is attempting to force the media…

Citing its successful measurement of total viewing at the PyeongChang Olympics in February — spanning live, time-shifted and on-demand, on any platform — NBCUniversal is rolling out what it calls “the industry’s first unified advertising metric.” CFlight, as the new measurement is known, aims to deliver advertisers a…

Nielsen said it is now measuring Instagram as part of its Social Content Ratings, which also gauge Facebook and Twitter. The company says its tools offer “the most comprehensive measure of program-related conversation in the industry.” While programmers and advertisers alike still grouse about Nielsen numbers, the…

Nielsen said it has acquired Visual IQ, a specialist in the “multi-touch attribution” (MTA) advertising model, which has increasing appeal to brands looking to track impressions across multiplying screens. Terms of the deal were not disclosed, but Nielsen said it will acquire Visual IQ’s MTA software platform, as well…