Latest in measurement

As it continues to seek alternatives to Nielsen, the dominant TV ratings firm whose methodology has come under fierce industry criticism, NBCUniversal has signed a landmark deal with iSpot.tv. The firm will be added to NBCU’s roster as an official measurement provider, in addition to Nielsen. The “test-and-learn&#8221…

Comscore has launched Comscore Everywhere, a new suite of measurement tools designed to provide a comprehensive view across streaming, linear and digital. The product is a pre-emptive strike against Nielsen’s forthcoming Nielsen One launch, which is expected by the end of this year. Nielsen remains the market leader…

Numbers, those longtime pillars of the entertainment business, determiners of pay scale and quantifiers of the hot and the not, are vanishing from public view. Streaming's inexorable takeover of the industry has altered the once-straightforward process of measuring the performance of TV programs and movies. Of course…

Nielsen has informed its clients of an “error” in its measurement of out-of-home viewing of sports and other live TV programming, with the issues dating back to September 2020. The out-of-home segment has gained importance as screens have proliferated and cord-cutting continues. Covid shut down bars, restaurants and…

In a significant uptick in self-reported streaming data, Netflix says it plans to publish weekly top 10 lists spanning films and series in the English- and non-English-speaking world. The charts will reflect total viewing time, rather than the company’s previous metric of at least two minutes of watch time counting as…

Samba TV, which tracks programming and advertising viewing via smart TV data, has filed to go public. The San Francisco-based firm announced its plan for an initial public offering in a filing with the SEC. The filing did not specify a number of shares to be offered or a price range for common stock, which would trade…

Nielsen is signaling its seriousness about making strides in the measurement of streaming, given the increasing popularity of that way of viewing. The dominant measurement firm said it is streamlining its streaming measurement products into a single suite designed to be more comprehensive. The new setup encompasses…

UPDATED with Nielsen statement. NBCUniversal, which has sparred publicly with Nielsen in recent years, has issued a call for “measurement independence” in the media industry. In an open letter, NBCU did not say it would outright shun Nielsen, which remains the dominant force in measurement despite challenges from…

EXCLUSIVE: TVSquared, an analytics and measurement firm specializing in TV attribution (the task of determining who gets credit for an ad message) is launching a new platform with enhanced ways of linking media placements with business outcomes. The company, which operates in 70 countries and has recently set…

Discovery and Inscape, a unit of Vizio, have set a partnership for TV measurement that will yield data from 12 million smart TVs. In a measurement landscape with many moving parts, smart TV data has gained currency with many programmers and advertisers in recent years. It reflects a more comprehensive view of usage on…

Fox Corp. has set a deal with TV ad measurement and attribution firm iSpot.tv that will provide performance metrics for ads appearing on linear and streaming platforms. In announcing the agreement, Fox said it will employ iSpot's conversion methodology to capture sales activity resulting from TV ads across the company…

Measurement firm ComScore has reached an agreement with the Securities and Exchange Commission to settle a fraud complaint the company blames on former CEO Serge Matta. The SEC charged the company with “engaging in a fraudulent scheme to overstate revenue by approximately $50 million and making false and misleading…