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Latest in measurement

TVSquared Launches Platform Linking Media Placements With Business Outcomes

Discovery, Vizio’s Inscape Set Measurement Pact Covering 12 Million Smart TVs

Fox Corp. Forges Deal With TV Ad Measurement Firm ISpot

ComScore Pays $5M Fine To Settle SEC Complaint Of “Fraudulent Scheme”

CBS Hints At Alternatives As Nielsen Ratings Contract Impasse Continues

NBCUniversal Rolls Out CFlight, Its New Cross-Platform Viewing Metric

Nielsen Adds Instagram Measurement To Its Social Content Ratings

Nielsen Acquires Multi-Touch Attribution Ad Specialist Visual IQ



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