Latest in McDonalds

Byron Allen's Allen Media Group has sued McDonald's Corp. for $10 billion in damages, alleging racial discrimination as the high-profile businessman continues to pound big companies for not giving Black-owned media a fair shake as they disburse massive advertising budgets. The lawsuit, filed in Superior Court Of…

EXCLUSIVE: Today, Disney rolls out Raya and the Last Dragon, what is arguably its first domestic theatrical hybrid release; second worldwide if you count Mulan. The animated movie which is booked at 2,045 theaters, sans roughly 250 Cinemark locations, but including the newly reopened New York City market, is on its…

UPDATE: McDonald’s said today it doesn’t want to turn away anyone seeking a burger. The fast-food giant now says that it will offer customers who arrive at the stores without a mask the opportunity to don one that they will provide. If the customer declines to do so, the store will “expedite the order and guide them…

When it comes to Disney churning out a $1 billion global grossing film at the box office, some may think that the studio’s brands of Marvel, Pixar, and Lucasfilm simply do all the lifting. Slap Marvel on any deeper universe title like Guardians of the Galaxy and Doctor Strange, and moviegoers just show up…

EXCLUSIVE: Already having broken pre-sale ticket records, Avengers: Endgame has smashed through another milestone before it squashes all box office benchmarks starting Thursday, April 25: The Anthony and Joe Russo-directed feature is far and away the biggest marketing promotional campaign in Marvel Studios history at…

On the theory there is no detail too small in the R. Kelly saga, and with Gayle King’s 80-minute interview A-matter having already aired across the week on CBS This Morning and CBS Evening News, the network has issued footage in which King scolds the singer for visiting McDonalds after his February 25 release from…

EXCLUSIVE: Chevrolet, Chiquita, Discover, McDonald's, and Turkish Airlines are just some of the brands heightening the global campaign for Warner Bros.’ The Lego Movie 2: The Second Part‘s to an estimated $100M, a number that exceeds the $80M advertiser push for Disney/Marvel’s The Guardians of the Galaxy Vol. 2 and…

EXCLUSIVE: Look out, here comes the Spider-Man. Leading up to its Dec. 14 release, Spider-Man: Into the Spider-Verse will receive an extra $115M promotional boost from an array of global brands, making it one of Sony’s largest in the studio’s history, up there with Spider-Man: Homecoming which counted a $140M value. Sp…

EXCLUSIVE: Ploughing similar territory to Michael Keaton's The Founder, Viacom's Channel 5 is to tell the history of McDonald's in a one-off special. The UK broadcaster has commissioned McDonalds: The Billion Dollar Burger (w/t) from its own in-house production division Elephant House Studios. The doc will tell the…

Ronald McDonald Twitter-spitting on the president’s burger? No one’s tasting that one, as just about everyone without a rubber nose quickly realized that the now-infamous anti-Trump tweet posted under the fast food giant’s corporate name was a phony. “You are actually a disgusting president and we would love to have…

Sony Pictures has locked in some hefty promotional partners for Rovio Animation’s’ The Angry Birds Movie with McDonald’s Corp. and French automaker Citroën leading the charge of about 100 partners worldwide. Sony says that overall, it is a $250M promo campaign for the film which debuts May 20. McDonald’s will launch a…