EXCLUSIVE: Already having broken pre-sale ticket records, Avengers: Endgame has smashed through another milestone before it squashes all box office benchmarks starting Thursday, April 25: The Anthony and Joe Russo-directed feature is far and away the biggest marketing promotional campaign in Marvel Studios history at…

On the theory there is no detail too small in the R. Kelly saga, and with Gayle King’s 80-minute interview A-matter having already aired across the week on CBS This Morning and CBS Evening News, the network has issued footage in which King scolds the singer for visiting McDonalds after his February 25 release from…

EXCLUSIVE: Chevrolet, Chiquita, Discover, McDonald's, and Turkish Airlines are just some of the brands heightening the global campaign for Warner Bros.’ The Lego Movie 2: The Second Part‘s to an estimated $100M, a number that exceeds the $80M advertiser push for Disney/Marvel’s The Guardians of the Galaxy Vol. 2 and…

EXCLUSIVE: Look out, here comes the Spider-Man.

Leading up to its Dec. 14 release, Spider-Man: Into the Spider-Verse will receive an extra $115M promotional boost from an array of global brands, making it one of Sony’s largest in the studio’s history, up there with Spider-Man: Homecoming which counted a $140M value. Sp…

EXCLUSIVE: Ploughing similar territory to Michael Keaton's The Founder, Viacom's Channel 5 is to tell the history of McDonald's in a one-off special.

The UK broadcaster has commissioned McDonalds: The Billion Dollar Burger (w/t) from its own in-house production division Elephant House Studios.

The doc will tell the sto…

Ronald McDonald Twitter-spitting on the president’s burger? No one’s tasting that one, as just about everyone without a rubber nose quickly realized that the now-infamous anti-Trump tweet posted under the fast food giant’s corporate name was a phony.

“You are actually a disgusting president and we would love to have @b…

Sony Pictures has locked in some hefty promotional partners for Rovio Animation’s’ The Angry Birds Movie with McDonald’s Corp. and French automaker Citroën leading the charge of about 100 partners worldwide. Sony says that overall, it is a $250M promo campaign for the film which debuts May 20.

McDonald’s will launch a…