Latest in Maximum Effort
Fubo Teams With Ryan Reynolds’ Maximum Effort For Ad Campaign Touting Rebrand; Companies Also Set Programming And Distribution Deal
FuboTV is removing the “TV” from its name, touting the rebrand with a national ad campaign created by Ryan Reynolds’ Maximum Effort. The ads are co-productions that are part of a larger partnership between the companies.
The promo push stresses Fubo’s sports DNA, mobilizing former NBA great (and Uncut…
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Ryan Reynolds’ Maximum Effort And Kimmelot Team For Mockumentary Oscar Ad Tribute To Made-Up Film Legend “Otto Desć”
Tonight’s Oscar telecast featured a sincere (at least at first) black-and-white tribute to a film industry luminary named Otto Desć.
Despite the praise heaped on Desć by actor-director Elizabeth Banks, actor Ron Perelman, cinematographer Mandy Walker and visual effects supervisor Paul Lambert, it…
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‘The Walking Dead’ Finale Resurrects Dead Characters For Ads Produced By Ryan Reynolds‘ Maximum Effort And AMC Networks‘ Content Room, With Help From Kimmelot
Taking advantage of the expected mass tune-in for tonight’s finale of The Walking Dead, a handful of ads featuring characters who died during the show’s 11-season run has given fans reason to not look away during commercial breaks.
The initiative resurrecting four characters for ads for Autodesk…
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‘Society Of Explorers And Adventurers’ Disney Film In Works From ‘Strange World’ Filmmaker Qui Nguyen & Ryan Reynolds’ Maximum Effort; Nguyen To Pen The Script
Disney has tapped Strange World filmmaker Qui Nguyen to pen a Society of Explorers and Adventurers film, based on its theme park activation of the same name, with Ryan Reynold’s Maximum Effort aboard to produce.
The Society of Explorers and Adventurers is an imaginary organization informing the…
Ryan Reynolds’ Maximum Effort Hires Ashley Fox & Johnny Pariseau As Co-Heads of Production
Deadline has confirmed that Ryan Reynolds’ shingle Maximum Effort Productions has added Ashley Fox and Johnny Pariseau as Co-Presidents of Production. The label has a first look at Paramount.
Fox previously led film production for Film Nation and is an Oscar-nominated producer for her work on Promising Young Woman…
Paramount Lands Pitch ‘Rachel Nevada’ From Hannah Hafey And Kaitlin Smith; Ryan Reynolds’ Maximum Effort Producing
EXCLUSIVE: Following a competitive auction, Paramount Pictures has landed an original sci-fi comedy pitch Rachel Nevada from Hannah Hafey and Kaitlin Smith. The pair will also pen the script, with Ryan Reynolds' Maximum Effort producing. George Dewey, Patrick Gooing and Molly Milstein are shepherding the project for…
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MNTN Adtech Company Acquires Ryan Reynolds’ Maximum Effort Marketing
MNTN has acquired Maximum Effort Marketing, the creative advertising hot shop of Ryan Reynolds and George Dewey.
The fast-growing adtech company, described as a leader in Connected TV and self-serve ads, made the announcement on Wednesday, in concert with Reynolds.
"The explosion of the Connected TV presents a…
Ryan Reynolds And His Maximum Effort Banner Sign First-Look Deal With Paramount Pictures
Paramount Pictures has closed a three-year first-look development deal with Ryan Reynolds' Maximum Effort Productions. The deal covers motion picture development for all Maximum Efforts projects, at all budget levels. Reynolds (Deadpool 2, Pokémon: Detective Pikachu) and George Dewey (Free Guy, "Don't")…
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