Latest in Mark Greenberg

Walmart is collaborating with veteran television executive Mark Greenberg on a new video streaming service that would challenge the dominance of Netflix and Amazon by targeting Middle American tastes in programming. The venture is in the early stages of development and has not been formally greenlit by Walmart…

Traditional media execs have been assailed in some corners for their allegiance to the notion of a brand — be it a network, a studio or talent — that they rely on to draw audiences to content. An executive panel closed out the Streaming Summit at NATPE by considering how dramatically the idea of brands has changed…

Longtime Epix president and CEO Mark Greenberg is set to exit the premium network, where he has been atop the company since its launch. The move comes after MGM completed its nearly $1 billion buyout of Epix, which was formed in 2008 as a venture of MGM, Lionsgate and Paramount. MGM chief Gary Barber announced the…

EXCLUSIVE: At a time of growing questions about Epix’s prospects, here’s one thing that’s secure: CEO Mark Greenberg has signed a new multi-year contract to stay at the premium network. Greenberg created the business plan for Epix — owned by Lionsgate, Viacom’s Paramount, and MGM — and shepherded it since its launch…