Latest in Magna Global

Nielsen has secured the participation of Disney and media agency Magna in the first offering to be part of its forthcoming cross-platform measurement system Nielsen One. The company long known for its traditional TV ratings is getting set to roll out the new system by the end of 2022. In early January, during CES in…

Researchers at media agencies GroupM and Magna Global are forecasting double-digit gains in ad spending in 2022 as the industry continues to bounce back from a Covid-ravaged 2020. GroupM’s annual forecast projects farther out than Magna’s, estimating that global ad spending across all platforms will top $1 trillion by…