Latest in Lego

The Lego group has entered into an exclusive global partnership with Universal Music Group (UMG) that will encourage children to express their creativity through play — and music. The new harmonious partnership is based around the development of new Lego products that will launch in 2021 that will inspire the next…

Lego, the Denmark-based toy giant, is joining forces with Blackstone Group and a Canadian pension fund to acquire UK theme park operator Merlin Entertainment for $6 billion. The offer price from the Lego group is 60 cents a share for Merlin, which imputes a $6 billion valuation. Lego is a privately held company still…

MTV has hired Lars Silberbauer, the former LEGO executive credited with the social media strategy that lifted the global visibility of the Danish toy brand, as senior vice president for Viacom's MTV Digital Studios. In the newly created role, Silberbauer will oversee creative, development, and production for the…

For those who only associate Lego with horror when you step on your kid’s minifig in bare feet, here is a new kind of fear. The team behind Orion Pictures and BH Tilt’s The Belko Experiment that brought you fake office parties and more continues its guerrilla-marketing tactics with a Lego trailer for the R-rated…

Move over Lego Batman, there’s a new superhero in town: former NASA physicist/mathematician Katherine Johnson. The real-life heroine is one of the subjects of Fox’s Best Picture Oscar nominee Hidden Figures and now she’s getting her own Lego figure as part of the Women of NASA set that’s won the Lego Ideas design…

Warner Bros. Interactive Entertainment, TT Games, The Lego Group and Lucasfilm today announced Lego Star Wars: The Force Awakens, marking the return of the Lego video game franchise. Launching on June 28, the game will allow players to re-create the action sci-fi film and introduce new gameplay mechanics to build…

Despite Lego’s footprint in TV series and video games, the toymaker wasn’t intending to extend its brand to feature films at first.  Hindsight being 20/20, Lego’s vice president of global licensing and entertainment, Jill Wilfert, is glad the company did, particularly with the $468 million global box office success of…

Thirteen years old and still selling well at Broadway‘s Broadhurst Theatre, Mamma Mia! has launched a new video series to promote the show with a nod to its major market, out-of-towners. MAMMA MIA!'s Guide To NYC will showcase art exhibitions, dining, shopping, et cetera, with the help of the show’s stars. The…

A narrative feature populated with LEGO characters just cleaned up for Warner Bros, so how about a documentary on the toy itself? RADiUS bought rights in most of the world to release the Daniel Junge/Kief Davidson-directed Beyond The Brick: A LEGO Brickumentary, a film that played Tribeca. Pic focuses on the global…

Jason Bateman has come aboard to narrate LEGO docu Beyond The Brick: A LEGO Brickumentary, which will make its debut this month at the Tribeca Film Festival. Pic, from Oscar-winning director Daniel Junge (Saving Face) and Oscar-nominated helmer Kief Davidson (Open Heart), is the first official LEGO documentary and…

Woo-Hoo! ‘The Simpsons’ Lego Set Coming Next Year Lego said Monday that it will launch its first set based on The Simpsons next year. A spokesman for the privately held Danish toymaker wouldn’t single out which characters will be Lego-ized, but he said the company hopes the set will “appeal to fans of the Simpsons…

Kathleen Fleming, who developed and produced several LEGO and LEGO Star Wars projects as Director of Entertainment Development at the company, died in an accident over the weekend. She had most recently been working on Warner Bros’ February 7 release The Lego Movie: The Piece Of Resistance as a liaison managing studio…