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Peacock Preens In First NewFronts Pitch, Touting “One Complete Package” Across Linear And Streaming
In a fast-moving, 40-minute pitch to media buyers on Day 1 of the NewFronts, NBCUniversal’s Peacock touted its advertising DNA at a moment when some streaming rivals are just now cozying up to Madison Avenue.
“Peacock is the only place your brands can live alongside all of that content,” said Laura Molen, president of…
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By Dade Hayes
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1 Comments Comment on Peacock Preens In First NewFronts Pitch, Touting “One Complete Package” Across Linear And Streaming
Kelly Campbell Officially Joins Peacock As President
Kelly Campbell has been officially named President of Peacock.
The news Wednesday comes after speculation tied the former Hulu chief to the NBCUniversal streamer after she left the former company earlier this week.
Reporting to Matt Strauss, Chairman, Direct-to-Consumer and International, NBCUniversal and based in Los…
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By Peter White
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Kelly Campbell Exits As Hulu President, May Be Headed To NBCUniversal – Update
UPDATED: Kelly Campbell is leaving Hulu after four years, the last 20 months as President. Rebecca Campbell, Disney's chairman of international operations and direct-to-consumer, announced Kelly Campbell’s (no relation) exit in an internal memo.
“Kelly Campbell has left the Company, effective immediately,” Rebecca…
Hulu Promotes Chief Marketing Officer Kelly Campbell To President
Hulu’s chief marketing officer Kelly Campbell has been promoted to president of the Disney-controlled streamer. The appointment was made by Direct-to-Consumer & International chairman Kevin Mayer less than a month after Hulu was integrated into Disney’s business operations under him. Reporting to Mayer, she succeeds…
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