SUNDAY AM, 6TH UPDATE: Hollywood’s scary 3 months of slumping North American box office is officially over — appropriately enough at the start of Halloweek. In fact Paranormal Activity 3 (which cost only $5M) recorded the biggest horror opening of all time and the biggest October debut this weekend not adjusted for…

Universal kicked off its “Social Cinema” platform on Facebook back in August with The Big Lebowski, offering the title at a cost of 30 Facebook Credits ($3) for a 48-hour window. Well, the 2003 Rowan Atkinson starrer Johnny English is no Lebowski, but it is timed to promote Friday’s U.S. release of the studio’s…

We don't really get him in the United States, but Rowan Atkinson continues to be a box office phenomenon most everywhere else. Universal opened his latest, Johnny English Reborn, this weekend in 15 territories internationally. The film finished number one in 13 of them, grossing $11.7 million in 1372 dates or $8,528…

Universal Pictures and Working Title are out with a new trailer for Johnny English Reborn, the fumbling spy character played by Rowan Atkinson. Rosamund Pike and Dominic West also star. The film will be released Oct. 28. Why’s the studio making another installment of this franchise? Though Atkinson’s little known in…

Over the past 16 years, Working Title has made Britain's biggest-ever movies including Notting Hill, Bridget Jones's Diary, and Bean. The company headed by Tim Bevan and Eric Fellner is responsible for 96 films grossing $4.8 billion worldwide, 60% of which came from Universal’s 46 Working Title releases. (Working…

EXCLUSIVE: The X Files star has been cast as MI7 secret agent Pamela Head in Johnny English Reborn. The Working Title film starts shooting in September. Anderson stars opposite Rowan Atkinson, reprising his turn as the buffoonish spy. She's represented by CAA and Independent Talent in…