As the org chart continues to take shape for New Fox, ad sales chief Joe Marchese plans to step aside once the Disney-Fox deal closes in the coming months, with Fox News sales exec Marianne Gambelli assuming a broader role, according to people familiar with the transition.

As of now, Marchese remains in charge of Fox a…

Fox execs offered ad buyers a vision of the “New Fox” future, walking them through its new “JAZ” commercial pods and a fall lineup they expect will draw 82% live viewing thanks to the addition of Thursday Night Football.

Disney has announced its plan to acquire most of 21st Century Fox (though Comcast could also enter…

TV networks are under increasing pressure to maintain profit margins and distribution while also adapting to the expectations of viewers who are swimming happily in a sea of ad-free streaming content.

Fox acknowledged that reality this week, becoming the latest network to state its goal of reducing ad time, joining NBC…

FX Networks chief John Landgraf parted company with many of his industry peers during a panel at Advertising Week, throwing cold water on the premise of social media being a catalyst for TV viewership.

He cited the recent season of the high-rated American Horror Story anthology that starred Lady Gaga. When the FX team…