Latest in Jo Ann Ross

The onset of Covid-19 in March 2020, at the traditional leading edge of TV upfront season, forced an epic scramble for TV networks and advertisers. The upfronts ended up happening, but in fractured, virtual form. ViacomCBS, just months after merging, decided to stage a two-part pitch, showcasing Viacom’s networks and…

The 2020 TV upfront season was already going to be a different one for ViacomCBS given the company has recently merged. Then came COVID-19. “The one and only time we were together was last December when we rang the bell” at the stock exchange, ad sales chief Jo Ann Ross tells Deadline. As soon as the pandemic started…

About a month and a half after the close of the Viacom-CBS merger, the combined company has finalized the roster of advertising sales executives reporting up to Jo Ann Ross. Last October, Ross was confirmed as the head of sales for the combined company, following a 27-year stretch at CBS, the latter half of which…

UPDATED with Tom Gorke memo to staff: CBS and Viacom on Wednesday revealed the senior leadership appointments team that will sit atop the soon-to-combine company’s ad sales, distribution, licensing and consumer products divisions. The moves, which feature promotions from both companies in key revenue positions…

UPDATED: Two of the highest-ranked female executives at CBS, Jo Ann Ross, President and Chief Advertising Revenue Officer for CBS Corp. and Angelica McDaniel, EVP, Daytime Programs and Syndicated Program Development, CBS Entertainment and CBS Television Distribution, have voiced their support for their boss, Leslie Moo…

CBS just joined the pack of TV providers making big changes in their ad sales teams as the business becomes more competitive, and potentially challenging. Ad sales chief Jo Ann Ross was promoted to President and Chief Advertising Officer for the corporation. Former Facebook head of U.S., Global Marketing Solutions…