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NBCUniversal Confirms iSpot.tv As Additional Ratings Provider As Company Continues Quest For Nielsen Alternatives

As it continues to seek alternatives to Nielsen, the dominant TV ratings firm whose methodology has come under fierce industry criticism, NBCUniversal has signed a landmark deal with iSpot.tv. The firm will be added to NBCU’s roster as an official measurement provider, in addition to Nielsen. The “test-and-learn&#8221…

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Disney Leads Streaming Field In TV Ad Impressions In 2020, With Disney+ And Hulu In Top Two Spots

EXCLUSIVE: Disney’s flagship streaming service, Disney+, and its established sibling Hulu lead the list of streamers in total TV advertising impressions in 2020, according to ad tracking firm iSpot. The rankings (see them in full below) define an impression as a verified playing of an ad on a TV screen for at least…

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TV Ads For Streaming Services Soared 205% To Pass $1B In First Half Of 2020; Hulu Leads, Netflix Stays On Sidelines

Streaming services binged on TV ads in the first half of 2020, even without major events like live sports where they could put their messages, according to a new report by ad-tracking firm iSpot. Overall spending in the category between January 1 and June 30 exploded past $1 billion, the report said, up 205% from the…

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Fox Corp. Forges Deal With TV Ad Measurement Firm ISpot

Fox Corp. has set a deal with TV ad measurement and attribution firm iSpot.tv that will provide performance metrics for ads appearing on linear and streaming platforms. In announcing the agreement, Fox said it will employ iSpot's conversion methodology to capture sales activity resulting from TV ads across the company…