Latest in iSpot.tv

ISpot.tv, a leading challenger to Nielsen for supremacy in the increasingly fraught TV and streaming ratings business, has received a $325 million investment from Goldman Sachs. Since its founding in 2012, iSpot has raised $58 million. In announcing the new influx of money, the company said it is generating more than…

NBCUniversal is expanding its relationship with ad tracking firm iSpot, telling a room full of media buyers today that it will offer the company’s data as official currency starting at its May upfront. “Now is the time to embrace change,” Kelly Abcarian, EVP of Measurement & Impact for NBCU, declared during the…

EXCLUSIVE: NBCUniversal, amazingly, is now in its fifth decade of carrying the Olympic Games. With this month’s Beijing Winter Olympics, though, all of that accumulated institutional knowledge is colliding with a media landscape in massive flux. The company is taking some bold strategic swings with Beijing, even…

As it continues to seek alternatives to Nielsen, the dominant TV ratings firm whose methodology has come under fierce industry criticism, NBCUniversal has signed a landmark deal with iSpot.tv. The firm will be added to NBCU’s roster as an official measurement provider, in addition to Nielsen. The “test-and-learn&#8221…

EXCLUSIVE: Disney’s flagship streaming service, Disney+, and its established sibling Hulu lead the list of streamers in total TV advertising impressions in 2020, according to ad tracking firm iSpot. The rankings (see them in full below) define an impression as a verified playing of an ad on a TV screen for at least…

Streaming services binged on TV ads in the first half of 2020, even without major events like live sports where they could put their messages, according to a new report by ad-tracking firm iSpot. Overall spending in the category between January 1 and June 30 exploded past $1 billion, the report said, up 205% from the…

Fox Corp. has set a deal with TV ad measurement and attribution firm iSpot.tv that will provide performance metrics for ads appearing on linear and streaming platforms. In announcing the agreement, Fox said it will employ iSpot's conversion methodology to capture sales activity resulting from TV ads across the company…