Latest in iPhone

Apple CEO Tim Cook said the company is measuring the success of its new Apple TV+ streaming service in terms of number of subscribers — though he didn’t give a number. He said that was reflected in the “aggressive” pricing of $4.99 a month and the bundle offer, where purchasers of any Apple device get a year…

Despite flagging revenue from its flagship device, the iPhone, growth in Services and Wearables helped Apple beat Wall Street estimates for its fiscal fourth quarter. Adjusted earnings per share of $3.03 in the period ending September 30 eclipsed the consensus forecast by analysts for $2.84. Total revenue reached $64…

UPDATED with closing price. Apple’s $4.99-a-month entry into the streaming derby “won’t drive profits” but “will eventually lead to an Amazon Prime-like bundle” and also help its product ecosystem, in the view of Wall Street firm Macquarie Research. UBS said the price is “lower than most expectations, undercuts all…

Apple today introduced the first iPhone ever to bear the name “Pro,” a new model designed for high-end users — notably filmmakers and photographers. The new iPhone 11 Pro will cost $999 and the “Max” edition of it is $1,099. They will accompany a more basic iPhone 11, which retails at $699. Apple previously has made…

Apple beat Wall Street estimates for its third-quarter earnings and revenue, but sales of the iPhone — which still accounts for roughly half of all company revenue — came in lower than expected. Earnings came in at $2.18 a share, well ahead of analysts’ consensus for $2.10 a share, though the profit still slipped from…

Apple posted improved results for its fiscal second quarter, with earnings per share of $2.46 per share outdoing analysts’ consensus forecast of $2.37. The company on Tuesday reported total revenue of $58 billion for the period ending March 31, also exceeding estimates for $57.5 billion. Apple stock fell 2% during the…

Apple, which has taken its time developing a strategy for entering the crowded streaming video field, is targeting springtime for the launch of a new streaming clearinghouse, according to multiple reports. Reuters and CNBC today have reported that the new venture would offer customers an experience featuring…

UPDATED with executive comments. Apple’s results in the fiscal first quarter edged Wall Street’s estimates, sending shares climbing in after-hours trading. The tech giant reported earnings per share of $4.18 in the October-to-December period, a penny better than the consensus expectation of Wall Street analysts. Total…

Apple is using an old-fashioned way to capture hearts and minds – it’s put up a large billboard near the Consumer Electronics Show convention center to emphasize its privacy features. Tech giant Apple isn’t attending the show, but has placed the ad on the side of a SpringHill Suites by Marriott hotel. The facility…

UPDATED with closing price. Apple stock plunged to its lowest point in almost two years today, falling 10% after the company warned it would fall short of its own holiday sales forecasts. CEO Tim Cook sought to place the blame for worse-than-expected sales on China’s slowing economy and President Donald Trump’s trade…

Apple CEO Tim Cook took the rare step of lowering its sales guidance for the holiday quarter, saying the company had underestimated the challenges in China. Cook said the Chinese economy ground to its slowest pace in 25 years and that hurt iPhone sales. Escalating trade tensions with the U.S. didn’t help matters…

President Donald Trump today said he is considering imposing tariffs on Apple iPhones and laptop computers imported from China, a remark that drove the company’s stock lower in after hours trading. Trump raised the possibility in an interview today The Wall Street Journal, where he discussed trade policy and his…