Latest in Internet Advertising

Ad forecasters have been predicting for awhile that spending on the Internet will soon surpass traditional TV — and research firm eMarketer now says the lines will cross in 2017. The firm just lowered its projection for TV spending this year to $70.6 billion, an increase of 2.5% vs 2015. Last year it anticipated a…

The lines were bound to cross sometime. And 2015 is when core Internet spending will surpass broadcast TV — including its offshoot online services — according to a forecast out today from FTI Consulting. The firm projects that Internet spending will rise 11.4% to $41.8 billion while broadcast lifts just 0.9% to $38.9…

The numbers have been too worrisome for too long to consider them a short term fluke. If the TV ad sales business hasn’t peaked, it probably soon will, according to a growing number of Wall Street analysts — including Cowen & Co’s Doug Creutz and MoffettNathanson Research’s Michael Nathanson, who both just cut their…

The debate is over, or should be, MoffettNathanson Research’s Michael Nathanson says this morning: Advertisers are shifting spending to online video at the expense of traditional TV programming that isn’t “essential” — meaning live sports and events, hit scripted shows, and cable shows that appeal to hard-to-reach…

Related: Gary Oldman Says He’s Sorry On 'Jimmy Kimmel Live’ Online Video Ads Don't Threaten Traditional TV: Study

Here’s a fun fact that summarizes RBC Capital Markets’ David Bank’s conclusion from his thorough examination this morning of the video ad marketplace — and the potential threat that digital poses to broadcast and pay TV: An entire week of YouTube is roughly as valuable to major advertisers as a single, first-run…

The companies say that they’ll offer comScore‘s validated Campaign Essentials (or vCE) to buyers who use Google‘s DoubleClick ad platform — providing advertisers with real-time data showing how well their digital sales pitches are working so they can quickly adjust messages that aren’t hitting the mark. That could…

It’s time for ad companies to release their year-end forecasts, and ZenithOptimedia is out today with a bullish one  — largely tied to big increases it expects for ads on smartphones and tablets.  It projects global spending  in 2014 to hit $532B — a 5.3% increase vs this year which is +3.6% from 2012. (The new…

Hollywood will find little encouragement today in the data from the research firm’s latest annual “Global Entertainment and Media Outlook” report. PwC projects that U.S. consumers and advertisers will spend $31B on filmed entertainment in 2013, up just 1% from last year. That contrasts with 4.6% growth, to $376.4B, in…

This is one of several findings out today from a survey of 50 ad buyers that Cowen & Co says helped it to update and expand its coverage of Internet and New Media stocks. The advertisers are upbeat about 2013, seeing overall U.S. spending grow 4.6% vs 2012. That’s pretty good considering how much the election and…

The 95.4% increase in sales of ads for smartphones, tablets and other mobile devices — to $1.2B in the first six months of 2012 — helped to propel the results from the Interactive Advertising Bureau’s latest Internet Advertising Revenue Report. And search, which accounts for nearly half of all Internet ad sales, still…

This has been one of the big sticking points for TV Everywhere: Advertisers and programmers say they still can’t tell who’s watching when a show is streamed to online audiences. That could result in lots of lost ad revenues. It’s the opposite of what you might expect. Internet users give up gobs of information about…