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The virtual 2021 NewFronts are set for the week of May 3, 2021, according to the Interactive Advertising Bureau, the national trade association for the digital media and marketing industries. IAB also said it’s shifting its audio marketplace, IAB Podcast Upfront, to take place the following week, May 10, to enable…

The Interactive Advertising Bureau has announced full schedule details for the NewFronts, also saying that more than 8,500 media buyers and other digital ad stakeholders have registered for the event. From June 22 to 26, attendees will get access to 30-plus events across the media and entertainment landscape, from…

Digital advertising revenues in the U.S. reached a record $49.5 billion in the first half of the year, fueled by the continued growth in mobile advertising and the rise of in popularity of consumer brands that sell products directly to consumers online. Spending on digital advertising is up a dramatic 23% from a year…

After wrapping up its sixth annual edition of the NewFronts, this time in a slimmed-down, one-week package, the Interactive Advertising Bureau has announced dates for a West Coast edition of the event. The first Digital Content NewFronts West will be held October 9 and 10. The IAB said 16 “digital video programming…

UPDATED AT 6:15 PM to incorporate comment from the IAB. The Interactive Advertising Bureau has dramatically scaled back this year’s Digital Content NewFronts, paring the schedule to a week of presentations instead of the usual two. At the same time, the organization said it would host a new West Coast showcase at the…

Digital advertising revenue in the U.S. surged to a record $40.1 billion in the first six months of the year, with mobile accounting for more than half of the advertising spend, according to a new industry trade group report. The IAB: Interactive Advertising Bureau reported that digital ad revenues rose 23% from the…