How Master P Used Social Media To Make And Market ‘I Got The Hook-Up 2’
When Master P decided to make I Got the Hook-Up 2, studios didn't exactly jump at the chance to finance a sequel to an urban comedy that grossed $10 million at the box office in 1998. The rap mogul wasn’t deterred, though, and instead put up his own money to produce the film, and tapped into the power of social media…
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