Latest in Hot Wheels

NBC has handed a series order to car makeover competition series Hot Wheels: Ultimate Challenge from Endemol Shine North America, Workerbee and Mattel Television. The competition, which is based on the popular toy cars, will be hosted by Rutledge Wood, who will also serve as one of the judges. The…

EXCLUSIVE: Mattel is putting gas in the tank of its Warner Bros-Bad Robot movie Hot Wheels with writers Dalton Leeb and Nicholas Jacobson-Larson boarding to pen the live-action adaptation of the 54-year old racecar toys. Robbie Brenner, EP for Mattel Films, will lead the project alongside VP Kevin…

The FCC has proposed $3.4 million in fines to 21 broadcast licensees for the airing of Hot Wheels Super Ultimate Garage commercials during episodes of Team Hot Wheels. The FCC said that was a violation of children’s TV programming rules, which limit the number of minutes of commercial time that can air during children…

J.J. Abrams’ Bad Robot will produce a live-action Hot Wheels film in the works at Mattel Films and Warner Bros. Pictures, the companies announced today. Hot Wheels is Mattel’s 54-year-old brand of toy cars, which is billed as the world’s leading vehicle franchise, representing and uniting all segments of car culture…

At the risk of revving up a chorus of ‘Hollywood has officially run out of ideas,’ Mattel and Warner Bros announced they are partnering in a movie based on Hot Wheels, the toyline of small cars that run on those orange tracks. It’s the second property Mattel has long tried to turn in a movie, and set new versions at…