Latest in Hollywood movie marketing

TikTok is kicking off its annual product event with a set of announcements, including a feature aimed at studio movie marketers called Showtimes on TikTok. In a blog post timed to the start of the TikTok World event, the division of China-based form ByteDance said Showtimes is designed to strengthen…

EXCLUSIVE: TikTok’s grip on young audiences is a well-established fact, but the social network has just released a new report detailing how that defining trait has made it increasingly attractive to Hollywood. In a new blog post titled “The Future of Entertainment Marketing,” the company, which has more than 1 billion…

TV advertisers become depressed when the conversation turns to DVRs, which give viewers the power to record shows and then speed through the commercials. But movie theaters and studios have less to fear than just about everyone else according to a new online survey of 1,500 moviegoers by Worldwide Motion Picture…

BREAKING NEWS… EXCLUSIVE… refresh for latest: After more than a year and half in the job, and speculation since her arrival that she was going to be canned, I can confirm that MT Carney is officially out as President of Worldwide Marketing at Walt Disney Studios. Don’t expect an announcement until this week. Disney is…

This is a perplexing bit of promotion from Sony Pictures for The Girl With The Dragon Tattoo. Plus, given the studio’s past media fakery, I don’t think this is the smartest scramble in the movie marketing playbook. Besides, who even remembers Hard Copy? The video features an elaborate re-creation from that 1990s…

Legendary movie marketing innovator Joseph Farrell died this morning of natural causes. He was 76. Farrell is the former chairman and CEO of The National Research Group which quickly became the leading market research firm in the film industry, serving studios and filmmakers and distributors worldwide. Among the…