Latest in Hasbro

After nine seasons and 221 episodes, Discovery Family Channel will commemorate the series finale of My Little Pony: Friendship Is Magic with a 90-minute, primetime special airing on Saturday, Oct. 12. Leading up to the finale, viewers will be teased with the special My Little Pony: Friendship Is Magic – A Decade Of Pon…

It’s a Taylor Swift world this week, as the superstar’s first major label album, Lover, is out. There’s a media blitz afoot for the new recording, but the most intriguing questions of that press tour center on Swift’s first five albums, owned by her arch-nemesis, Scooter Braun, via his Big Machine label purchase. It…

Hasbro CEO Brian Goldner told investors Thursday that the company’s $4 billion acquisition of Peppa Pig owner Entertainment One will only augment a long-cultivated relationship with Paramount Pictures. Goldner has steered the toymaker and licensing giant through a strategic shift toward Hollywood that has yielded…

Hasbro and Entertainment One have made a deal to for the toy giant to acquire the independent studio in an all-cash transaction valued at $4 billion. The combination will blend eOne preschool brands like Peppa Pig and PJ Masks with Hasbro’s TV and film expertise, which has taken a leap over the past decade through…

After 26 years of supernatural success at retail, the tabletop trading-card game called “Magic: The Gathering” is getting its first Hollywood screen adaptation: Netflix has just announced an animated original series called Magic:The Gathering from executive producers Joe & Anthony Russo, the co-directors of Avengers: E…

Netflix is getting set to explore the origins of the battle between Autobots and Decepticons. The streamer is teaming with Hasbro and Rooster Teeth on War for Cybertron, an original animated series from the Transformers universe that will premiere worldwide next year. Produced by Rooster Teeth with Polygon Pictures…

EXCLUSIVE: Lionsgate and Hasbro’s live-action feature Monopoly is passing Go with Kevin Hart set to star and the actor’s Ride Along collaborator Tim Story due to direct. The hot package, inspired by the iconic board game, is in final negotiations, I understand. Hart, John Cheng and Carli Haney will produce for Hart’s…

EXCLUSIVE: Look out, here comes the Spider-Man. Leading up to its Dec. 14 release, Spider-Man: Into the Spider-Verse will receive an extra $115M promotional boost from an array of global brands, making it one of Sony’s largest in the studio’s history, up there with Spider-Man: Homecoming which counted a $140M value. Sp…

Hasbro has reached a deal to acquire Haim Saban’s flagship Saban’s Power Rangers property along with other entertainment brands including My Pet Monster, Popples, Julius Jr., Luna Petunia and Treehouse Detectives in a cash-and-stock pact valued at $522 million. The toymaker previously paid Saban Brands $22.25 million…

EXCLUSIVE: Paramount has made a deal with F. Gary Gray to team with Hasbro to develop to direct MASK. The live action film will be built based on the ’80s Kenner action figures and the animated series. MASK is an acronym for Mobile Armored Strike Kommand, a task force led by Matt Trakker whose goal is to take out the…

EXCLUSIVE: Hot off adapting the Ernest Cline novel Ready Player One for director Steven Spielberg, Zak Penn has signed on to adapt ROM for Hasbro's Allspark Pictures and Paramount Pictures. Allspark Pictures develops and produces live-action entertainment around Hasbro brands and related projects. Ready Player One…

EXCLUSIVE: Action Man, Britain’s answer to G.I. Joe, is getting his movie closeup. Paramount Players is developing a film based on the Hasbro military figure doll set, and Brian Robbins’ division has just set James Bobin to direct it. Paddington 2‘s Simon Farnaby will write the script, and Hasbro is producing. Bobin…