Latest in Hasbro

Hasbro’s thriving analog and digital games business helped its first-quarter profit beat Wall Street expectations, but Covid-19-related struggles in film and TV resulted in only a 1% uptick in revenue. Total revenue came in at $1.15 billion, up only about $9.2 million from the year-ago quarter and just shy of analysts…

Toymaker-turned-Hollywood producer Hasbro said Monday that it's selling the music business of Entertainment One to investment firm Blackstone for $385 million in cash. Specifically, it is selling eOne Music to entities controlled by Blackstone, which also owns SESAC, a leading music rights organization. Subsequent to…

Hasbro will rebrand its classic Mr. and Mrs. Potato Head toy line as simply “Potato Head,” adapting and better reflecting today’s modern families and gender identities. The toy brand announced on Thursday that while it will drop the “Mr.” from the toy brand and logo, Mr. and Mrs. Potato Head will still remain in the…

A reimagined Transformers animated series is coming to Nickelodeon. Nick and Hasbro’s Entertainment One have teamed to co-produce an original animated Transformers series, based on the iconic global property. It is one of two Transformers animated series announced today, along with a new show at Netflix. In the…

Hasbro has officially weighed in on the discontinuation of the Cara Dune The Mandalorian action figure after Gina Carano’s social media controversy and firing from Lucasfilm. News went wild over the past two days about the action figure, spurred by a customer service note from fanboy toy retailer BigBadToyStore…

EXCLUSIVE: Some breaking news. We’ve just heard from eOne staff that there will be a ten percent cut in the film and TV headcount at the Hasbro-owned mini-major. A memo was just sent out to all staff by Steve Bertram, President, Film & TV, explaining the decision. You can read the memo in full below. We’ve reached out…

Hasbro beat Wall Street analysts expectations, posting fourth-quarter revenue of $1.72 billion, up 4% from the year-earlier quarter. Adjusting for items, earnings reached $1.27 a share, ahead of analysts’ consensus expectation for $1.14. Gaming as a category posted a 27% rise in revenue to $561.2 million as the…

EXCLUSIVE: Ryan Jones is departing Hasbro/eOne, where he has served as VP Development and Production, and going over to Universal Pictures where he will be named SVP Production Development. I hear he’ll be signing his deal imminently. At Hasbro/eOne, Jones worked on the company's film slate of both live-action and…

EXCLUSIVE: eOne and Hasbro have closed a deal to bring on Bryan Edward Hill to write the Power Rangers feature film adaptation from director Jonathan Entwistle. eOne will develop and produce the project. eOne and Hasbro recently announced that Entwistle will shepherd a new Power Rangers film and television…

eOne and Hasbro's entertainment studio have tapped Jonathan Entwistle has come on board to shepherd new film and television adaptations of Power Rangers. Entwistle was already attached to the film adaptation but will now develop both the movie and TV retellings eOne will develop and produce the projects with Entwistle…

Giant toymaker Hasbro, parent of eOne, missed revenue forecasts as supply chains, sales and entertainment production were disrupted by COVID-19 last quarter, but its CEO said he believes "the outlook improves from here." Chief executive Brian Goldner particularly noted that the Pawtucked, R.I.-based company expects to…

Hasbro shares dipped in pre-market trading after the toy and entertainment company reported first-quarter results slightly below Wall Street expectations. Earnings swung to a loss of 51 cents a share from 21 cents in the year-ago quarter. Excluding one-time charges, notably costs related to the $4 billion acquisition…