Latest in Hasbro

EXCLUSIVE: Ryan Jones is departing Hasbro/eOne, where he has served as VP Development and Production, and going over to Universal Pictures where he will be named SVP Production Development. I hear he’ll be signing his deal imminently. At Hasbro/eOne, Jones worked on the company's film slate of both live-action and…

EXCLUSIVE: eOne and Hasbro have closed a deal to bring on Bryan Edward Hill to write the Power Rangers feature film adaptation from director Jonathan Entwistle. eOne will develop and produce the project. eOne and Hasbro recently announced that Entwistle will shepherd a new Power Rangers film and television…

eOne and Hasbro's entertainment studio have tapped Jonathan Entwistle has come on board to shepherd new film and television adaptations of Power Rangers. Entwistle was already attached to the film adaptation but will now develop both the movie and TV retellings eOne will develop and produce the projects with Entwistle…

Giant toymaker Hasbro, parent of eOne, missed revenue forecasts as supply chains, sales and entertainment production were disrupted by COVID-19 last quarter, but its CEO said he believes "the outlook improves from here." Chief executive Brian Goldner particularly noted that the Pawtucked, R.I.-based company expects to…

Hasbro shares dipped in pre-market trading after the toy and entertainment company reported first-quarter results slightly below Wall Street expectations. Earnings swung to a loss of 51 cents a share from 21 cents in the year-ago quarter. Excluding one-time charges, notably costs related to the $4 billion acquisition…

Entertainment One has begun the process of sizing up which of Hasbro’s brands could be transformed into television or movie franchises after formally being acquired by the toymaker for $3.8 billion in January. Pancho Mansfield, eOne’s president of global scripted programming, told Deadline that Hasbro has a “treasure…

Hasbro’s Baby Yoda toy figures will be ready in time for the holidays – Easter maybe, Memorial Day likely. The toy maker unveiled its Cabbage Patch-anticipated line of four Baby Yoda figure styles today, offering kids (and keep-the-cellophane adult collectors) the opportunity to preorder the cuteness for an expected…

Hasbro’s $4BN deal to acquire film and TV studio Entertainment One is to be investigated by the UK’s antitrust body. The Competition and Markets Authority said on Thursday that it would examine the takeover, which was announced in August, to establish whether it results in a “substantial lessening of competition” in…

EXCLUSIVE: Classic board game Guess Who? is being adapted into a television series after Endemol Shine North America teamed with Hasbro's Allspark Pictures. The two companies have partnered to turn it into a non-scripted format for U.S. broadcasters and international networks. In each episode, contestants make snap…

Deadline has confirmed that How to Train Your Dragon filmmaker Dean DeBlois is directing and writing Paramount/Hasbro’s live-action sci-fi pic Micronauts, based on the popular kids’ toys from the 1970s and 80s. The toys, little plastic men with move-able joints –which differed from Kenner’s decor, stiff jointed Star Wa…

After nine seasons and 221 episodes, Discovery Family Channel will commemorate the series finale of My Little Pony: Friendship Is Magic with a 90-minute, primetime special airing on Saturday, Oct. 12. Leading up to the finale, viewers will be teased with the special My Little Pony: Friendship Is Magic – A Decade Of Pon…

It’s a Taylor Swift world this week, as the superstar’s first major label album, Lover, is out. There’s a media blitz afoot for the new recording, but the most intriguing questions of that press tour center on Swift’s first five albums, owned by her arch-nemesis, Scooter Braun, via his Big Machine label purchase. It…