Latest in Hasbro

Entertainment One has begun the process of sizing up which of Hasbro’s brands could be transformed into television or movie franchises after formally being acquired by the toymaker for $3.8 billion in January. Pancho Mansfield, eOne’s president of global scripted programming, told Deadline that Hasbro has a “treasure…

Hasbro’s Baby Yoda toy figures will be ready in time for the holidays – Easter maybe, Memorial Day likely. The toy maker unveiled its Cabbage Patch-anticipated line of four Baby Yoda figure styles today, offering kids (and keep-the-cellophane adult collectors) the opportunity to preorder the cuteness for an expected…

Hasbro’s $4BN deal to acquire film and TV studio Entertainment One is to be investigated by the UK’s antitrust body. The Competition and Markets Authority said on Thursday that it would examine the takeover, which was announced in August, to establish whether it results in a “substantial lessening of competition” in…

EXCLUSIVE: Classic board game Guess Who? is being adapted into a television series after Endemol Shine North America teamed with Hasbro's Allspark Pictures. The two companies have partnered to turn it into a non-scripted format for U.S. broadcasters and international networks. In each episode, contestants make snap…

Deadline has confirmed that How to Train Your Dragon filmmaker Dean DeBlois is directing and writing Paramount/Hasbro’s live-action sci-fi pic Micronauts, based on the popular kids’ toys from the 1970s and 80s. The toys, little plastic men with move-able joints –which differed from Kenner’s decor, stiff jointed Star Wa…

After nine seasons and 221 episodes, Discovery Family Channel will commemorate the series finale of My Little Pony: Friendship Is Magic with a 90-minute, primetime special airing on Saturday, Oct. 12. Leading up to the finale, viewers will be teased with the special My Little Pony: Friendship Is Magic – A Decade Of Pon…

It’s a Taylor Swift world this week, as the superstar’s first major label album, Lover, is out. There’s a media blitz afoot for the new recording, but the most intriguing questions of that press tour center on Swift’s first five albums, owned by her arch-nemesis, Scooter Braun, via his Big Machine label purchase. It…

Hasbro CEO Brian Goldner told investors Thursday that the company’s $4 billion acquisition of Peppa Pig owner Entertainment One will only augment a long-cultivated relationship with Paramount Pictures. Goldner has steered the toymaker and licensing giant through a strategic shift toward Hollywood that has yielded…

Hasbro and Entertainment One have made a deal to for the toy giant to acquire the independent studio in an all-cash transaction valued at $4 billion. The combination will blend eOne preschool brands like Peppa Pig and PJ Masks with Hasbro’s TV and film expertise, which has taken a leap over the past decade through…

After 26 years of supernatural success at retail, the tabletop trading-card game called “Magic: The Gathering” is getting its first Hollywood screen adaptation: Netflix has just announced an animated original series called Magic:The Gathering from executive producers Joe & Anthony Russo, the co-directors of Avengers: E…

Netflix is getting set to explore the origins of the battle between Autobots and Decepticons. The streamer is teaming with Hasbro and Rooster Teeth on War for Cybertron, an original animated series from the Transformers universe that will premiere worldwide next year. Produced by Rooster Teeth with Polygon Pictures…

EXCLUSIVE: Lionsgate and Hasbro’s live-action feature Monopoly is passing Go with Kevin Hart set to star and the actor’s Ride Along collaborator Tim Story due to direct. The hot package, inspired by the iconic board game, is in final negotiations, I understand. Hart, John Cheng and Carli Haney will produce for Hart’s…