Latest in Hasbro
Hasbro’s $4BN Takeover Of Entertainment One To Be Investigated By UK Antitrust Body
Hasbro’s $4BN deal to acquire film and TV studio Entertainment One is to be investigated by the UK’s antitrust body.
The Competition and Markets Authority said on Thursday that it would examine the takeover, which was announced in August, to establish whether it results in a “substantial lessening of competition” in…
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By Jake Kanter
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- Exclusive
- TV
‘Guess Who?’: Endemol Shine North America & Hasbro’s Allspark Pictures To Adapt Board Game Into TV Format
EXCLUSIVE: Classic board game Guess Who? is being adapted into a television series after Endemol Shine North America teamed with Hasbro's Allspark Pictures.
The two companies have partnered to turn it into a non-scripted format for U.S. broadcasters and international networks.
In each episode, contestants make snap…
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By Peter White
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‘How to Train Your Dragon’s Dean DeBlois Directing First Live-Action Pic With ‘Micronauts’
Deadline has confirmed that How to Train Your Dragon filmmaker Dean DeBlois is directing and writing Paramount/Hasbro’s live-action sci-fi pic Micronauts, based on the popular kids’ toys from the 1970s and 80s.
The toys, little plastic men with move-able joints –which differed from Kenner’s decor, stiff jointed Star Wa…
‘My Little Pony: Friendship Is Magic’ Sets Finale, Special On Long-Running Series End
After nine seasons and 221 episodes, Discovery Family Channel will commemorate the series finale of My Little Pony: Friendship Is Magic with a 90-minute, primetime special airing on Saturday, Oct. 12. Leading up to the finale, viewers will be teased with the special My Little Pony: Friendship Is Magic – A Decade Of Pon…
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By Bruce Haring
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This Week In Music: Taylor Swift Vows To Re-Record Her Early Music, While Snoop Dogg’s Sounds Are Now Owned By A Toy Company
It’s a Taylor Swift world this week, as the superstar’s first major label album, Lover, is out. There’s a media blitz afoot for the new recording, but the most intriguing questions of that press tour center on Swift’s first five albums, owned by her arch-nemesis, Scooter Braun, via his Big Machine label purchase. It…
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By Bruce Haring
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Hasbro’s Brian Goldner Talks Peppa Pig, EOne Deal And State Of Paramount Slate
Hasbro CEO Brian Goldner told investors Thursday that the company’s $4 billion acquisition of Peppa Pig owner Entertainment One will only augment a long-cultivated relationship with Paramount Pictures.
Goldner has steered the toymaker and licensing giant through a strategic shift toward Hollywood that has yielded…
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By Dade Hayes
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- Breaking
- Business
Hasbro Acquires Independent Giant Entertainment One In $4 Billion Deal
Hasbro and Entertainment One have made a deal to for the toy giant to acquire the independent studio in an all-cash transaction valued at $4 billion.
The combination will blend eOne preschool brands like Peppa Pig and PJ Masks with Hasbro’s TV and film expertise, which has taken a leap over the past decade through…
‘Magic The Gathering’: Russo Brothers & Netflix Conjure Up Animated Series
After 26 years of supernatural success at retail, the tabletop trading-card game called “Magic: The Gathering” is getting its first Hollywood screen adaptation: Netflix has just announced an animated original series called Magic:The Gathering from executive producers Joe & Anthony Russo, the co-directors of Avengers: E…
‘War For Cybertron’: Netflix Sets Transformers Universe Origin Toon Series For 2020
Netflix is getting set to explore the origins of the battle between Autobots and Decepticons. The streamer is teaming with Hasbro and Rooster Teeth on War for Cybertron, an original animated series from the Transformers universe that will premiere worldwide next year.
Produced by Rooster Teeth with Polygon Pictures…
- Exclusive
- Film
Kevin Hart To Star In ‘Monopoly’ Movie For Lionsgate & Hasbro, Tim Story To Direct
EXCLUSIVE: Lionsgate and Hasbro’s live-action feature Monopoly is passing Go with Kevin Hart set to star and the actor’s Ride Along collaborator Tim Story due to direct. The hot package, inspired by the iconic board game, is in final negotiations, I understand.
Hart, John Cheng and Carli Haney will produce for Hart’s…
Nike Air Jordans, Cruise Lines, & 12M Boxes Of Cereal Part Of ‘Spider-Man: Into The Spider-Verse’ $115M Promo Campaign
EXCLUSIVE: Look out, here comes the Spider-Man.
Leading up to its Dec. 14 release, Spider-Man: Into the Spider-Verse will receive an extra $115M promotional boost from an array of global brands, making it one of Sony’s largest in the studio’s history, up there with Spider-Man: Homecoming which counted a $140M value. Sp…
Hasbro Acquires ‘Power Rangers’ Brand In $522M Deal
Hasbro has reached a deal to acquire Haim Saban’s flagship Saban’s Power Rangers property along with other entertainment brands including My Pet Monster, Popples, Julius Jr., Luna Petunia and Treehouse Detectives in a cash-and-stock pact valued at $522 million. The toymaker previously paid Saban Brands $22.25 million…
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