Latest in Hasbro

After 26 years of supernatural success at retail, the tabletop trading-card game called “Magic: The Gathering” is getting its first Hollywood screen adaptation: Netflix has just announced an animated original series called Magic:The Gathering from executive producers Joe & Anthony Russo, the co-directors of Avengers: E…

Netflix is getting set to explore the origins of the battle between Autobots and Decepticons. The streamer is teaming with Hasbro and Rooster Teeth on War for Cybertron, an original animated series from the Transformers universe that will premiere worldwide next year. Produced by Rooster Teeth with Polygon Pictures…

EXCLUSIVE: Lionsgate and Hasbro’s live-action feature Monopoly is passing Go with Kevin Hart set to star and the actor’s Ride Along collaborator Tim Story due to direct. The hot package, inspired by the iconic board game, is in final negotiations, I understand. Hart, John Cheng and Carli Haney will produce for Hart’s…

EXCLUSIVE: Look out, here comes the Spider-Man. Leading up to its Dec. 14 release, Spider-Man: Into the Spider-Verse will receive an extra $115M promotional boost from an array of global brands, making it one of Sony’s largest in the studio’s history, up there with Spider-Man: Homecoming which counted a $140M value. Sp…

Hasbro has reached a deal to acquire Haim Saban’s flagship Saban’s Power Rangers property along with other entertainment brands including My Pet Monster, Popples, Julius Jr., Luna Petunia and Treehouse Detectives in a cash-and-stock pact valued at $522 million. The toymaker previously paid Saban Brands $22.25 million…

EXCLUSIVE: Paramount has made a deal with F. Gary Gray to team with Hasbro to develop to direct MASK. The live action film will be built based on the ’80s Kenner action figures and the animated series. MASK is an acronym for Mobile Armored Strike Kommand, a task force led by Matt Trakker whose goal is to take out the…

EXCLUSIVE: Hot off adapting the Ernest Cline novel Ready Player One for director Steven Spielberg, Zak Penn has signed on to adapt ROM for Hasbro's Allspark Pictures and Paramount Pictures. Allspark Pictures develops and produces live-action entertainment around Hasbro brands and related projects. Ready Player One…

EXCLUSIVE: Action Man, Britain’s answer to G.I. Joe, is getting his movie closeup. Paramount Players is developing a film based on the Hasbro military figure doll set, and Brian Robbins’ division has just set James Bobin to direct it. Paddington 2‘s Simon Farnaby will write the script, and Hasbro is producing. Bobin…

Paramount has just dated four event movies for 2020 and 2021. The long-awaited third G.I. Joe will march into multiplexes on March 27, 2020. Lorenzo di Bonaventura produced the last two movies G.I. Joe: Rise of Cobra and G.I. Joe: Retaliation based off the Hasbro toyline/Marvel published Comic-Book which both grossed…

Hasbro has made a bid to take over toy aisle rival Mattel in a deal that would bring together the leading makers of entertainment-themed consumer products, from Disney princesses to DC superheroes. The Wall Street Journal reported the talks, citing sources familiar with the matter. The Rhode Island-based Hasbro has…

Paramount Pictures and Hasbro, Inc. will team to produce and distribute content based on Hasbro brands, as well as original stories. The pact was announced today. The two companies will collaborate on live action and animated films, with Hasbro's Allspark Pictures and Allspark Animation playing an active role…

UPDATED at 9:50 AM with executive comments. Hasbro reported decent third-quarter results this morning, with revenue rising 7% to $1.79 billion versus $1.68 billion in the year-ago quarter and net earnings inching up 3% to $265.6 million, or $2.09 per share, compared with $257.8 million, or $2.03 per share in the 2016…