CBS and Nielsen said today they are collaborating on a plan to bring dynamic ad insertion (DAI) to live, linear national broadcast TV, an effort they say will make the advertising experience more relevant and engaging for viewers.

The DAI solution relies on automatic content recognition tech…

Now we have an idea what Nielsen CFO Jamere Jackson meant  when he told analysts this month that the audience measurement company planned to “go aggressive” in integrating Gracenote, the entertainment database operation it just bought from Tribune Media.

The database company says today that it has standardized its ID t…

Tribune Media continues its effort to raise cash with a deal unveiled this morning to sell its Gracenote data unit to Nielsen for $560 million. Tribune will hang on to two business-to-consumer websites: Covers.com and ProSportsDaily.com.

The companies expect the deal to close by the end of March. Tribune says it should…

The $50M acquisition is the latest in a series of deals that Tribune Media has made to feed the growing demand for data that consumers access in pay TV on-screen guides, online media services, and consumer electronics products. The company’s Gracenote unit will harness Baseline’s info about film and television…