site categories
Latest in Gracenote
CBS And Nielsen Will Debut Live, Dynamic Ad Insertion In A Bid To Make TV Commercials More Relevant And Effective
CBS and Nielsen said today they are collaborating on a plan to bring dynamic ad insertion (DAI) to live, linear national broadcast TV, an effort they say will make the advertising experience more relevant and engaging for viewers.
The DAI solution relies on automatic content recognition technology from Gracenote, a…
-
By Dade Hayes
-
-
3 Comments Comment on CBS And Nielsen Will Debut Live, Dynamic Ad Insertion In A Bid To Make TV Commercials More Relevant And Effective
- Breaking
- Business
Gracenote Introduces New Products To Deepen Video, Music & Sports Searches
Now we have an idea what Nielsen CFO Jamere Jackson meant when he told analysts this month that the audience measurement company planned to “go aggressive” in integrating Gracenote, the entertainment database operation it just bought from Tribune Media.
The database company says today that it has standardized its ID…
Tribune Media Agrees To Sell Gracenote Data Services To Nielsen For $560M
Tribune Media continues its effort to raise cash with a deal unveiled this morning to sell its Gracenote data unit to Nielsen for $560 million. Tribune will hang on to two business-to-consumer websites: Covers.com and ProSportsDaily.com.
The companies expect the deal to close by the end of March. Tribune says it…
With Acquisition Of Baseline, Tribune Media Continues Its Campaign To Dominate Entertainment Data
The $50M acquisition is the latest in a series of deals that Tribune Media has made to feed the growing demand for data that consumers access in pay TV on-screen guides, online media services, and consumer electronics products. The company’s Gracenote unit will harness Baseline’s info about film and television…
Sidebar
Newswire
PMC
Deadline is a part of Penske Media Corporation. © 2022 Deadline Hollywood, LLC. All Rights Reserved.
Powered by WordPress.com VIPSite
ad