There has been a change of plans for NBCUniversal‘s partnership with Hearst to launch an Esquire-branded cable network. Instead of NBCU’s male-centric G4 it will be the female-oriented Style that will morph into Esquire Network, which would target upscale male viewers. The decision was announced by NBCU chairman…

Related: Esquire Channel? NBCU In Talks With Hearst About G4 Partnership Beginning April 22, the G4 network will be rebranded the Esquire Network in a partnership between NBCUniversal and Hearst Magazines to create a television network for upscale males. Owned and operated by NBCU, Esquire Network will be helmed by G4…

NBCUniversal may bring in a partner in the upcoming revamp of struggling cable channel G4. I hear that NBCU is in talks with Hearst about partnering on the channel. What’s more, I hear the two sides are exploring a rebranding of the channel tied to the Heast-owned men’s magazine Esquire, possibly as Esquire Channel…

The network made it official today that production on the long-running shows is shutting down at the end of the year. Attack Of The Show and X-Play helped define G4‘s gamer-culture focus and launched careers for the likes of Olivia Munn and Chris Hardwick, amassing close to 3000 episodes to date. They also provided…

G4's Attack Of The Show has been hit by attack of the producers. Three segment producers (two former and one current) are bringing a class action suit (read it here) against the G4 Network and its owner NBCUniversal Media over pay, classification and unfair business practices on the live daily tech and pop culture…

EXCLUSIVE: A little over a month after former NBC marketing president Adam Stotsky took over NBCUniversal’s G4 as General Manager, he is reorganizing the cable network’s executive team. Two longtime G4 executives have been promoted: Matt Monos to SVP Planning & Acquisitions, and David Angehrn to SVP Marketing. Lorenzo…

With the broadcast networks struggling to successfully launch a reality series in the past couple of summers, NBC is reaching to its new corporate sibling G4 for original summer fare. NBC will share with G4 the upcoming fourth season of G4’s popular obstacle course competition series American Ninja Warrior. Last…

G4 President Neal Tiles Steps Down Adam Stotsky, who left his post as president of marketing at NBC in August, is returning to NBCUniversal as General Manager of G4. In his new role, effective immediately, Stotsky will oversee all facets of G4, including programming, development, production, marketing, press and…

EXCLUSIVE: Neal Tiles is departing G4, where he has served as president since September 2005. The cable network, previously owned by Comcast, is now under the purview of Bonnie Hammer following last year’s Comcast-NBCUniversal merger. Here is Tiles’ internal email to the staff: After much deliberation, I've decided…

There is no scheduling drama over President Barack Obama’s speech on jobs between the White House and the broadcast networks. The networks will all carry the speech, which, in a rare occasion, is not in primetime as it starts at 7 PM ET tomorrow. NBC was the only network that had to make a significant adjustment as it…

Fox Sports and mixed-martial arts league UFC have just finalized a multi-year deal that will put at least four primetime MMA cards on the Fox network each year and weekly programming on cable sibling FX. The Sports Business Journal says the deal could be worth as much as $90 million a year over seven or eight years; Fo…

A group of musicians protesting the Recording Academy’s move to drop 31 categories from the Grammy Awards is calling for a boycott of CBS, which airs the annual awards event, as well as the sponsors who advertise during the show, the Associated Press reported. The academy in April trimmed the number of categories from…