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Free, Ad-Supported Television Is Catching On FAST: Boosters Hail It As Second Coming Of Cable, But Just How Big Is Its Upside?
When Warner Bros Discovery CEO David Zaslav recently talked up FAST channels, calling them "a unique opportunity to increase our addressable market" (and possibly create a new home for HBO shows like Westworld), many people had the same reaction.
What's a FAST channel again?
Short for "free…
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By Dade Hayes
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9 Comments Comment on Free, Ad-Supported Television Is Catching On FAST: Boosters Hail It As Second Coming Of Cable, But Just How Big Is Its Upside?
Pluto TV Will Expand To Canada This Fall In Team-Up With Corus
Pluto TV, which was founded in 2013 and has grown into a key asset in the portfolio of Paramount Global, is finally about to do business in Canada.
The free streaming outlet, which is already in more than 30 countries and territories, will expand to Canada this fall through an agreement with Corus Entertainment. It…
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By Dade Hayes
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Comcast’s Xumo Launches ‘What To Watch’ Channel With Xfinity Curation Shown To Spur Fivefold Increase In Viewer Engagement
EXCLUSIVE: Xumo, the free streaming outlet acquired two years ago by Comcast, is launching a channel aimed at helping viewers find programming on its free, ad-supported linear offerings.
The new “what to watch” destination, which Comcast says is the first of its kind in the world of FAST (increasingly a focus for…
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By Dade Hayes
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- Exclusive
- Business
Streaming Networks From Terence Winter And Joe Poletto’s Infamous Media To Include One Dedicated To Mob-Related Programming
EXCLUSIVE: Terence Winter, a writer and producer known for his work on The Sopranos and Boardwalk Empire, has teamed with media and tech veteran Joe Poletto to form Infamous Media.
Plans call for the independent company in early 2022 to launch multiple channels in the burgeoning streaming realm of free, ad-supported…
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By Dade Hayes
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- Exclusive
- Business
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