Yes, traditional critics have lost a lot of clout in an era where many young moviegoers take their ticket buying cues from friends and acquaintances on Facebook, Twitter, and other social media. But don’t count critics out yet Nielsen says today in its annual American Moviegoing report — being released just as studio…

The search giant just released a whitepaper that makes a case for studios to buy ads on Google, noting that it has become a central resource for moviegoers when they decide what to see generating data that can predict sales. About 61% of ticket buyers consult online resources — averaging about 13 sources — ahead of…

Is the price of movie tickets falling? Of course not. It may not look that way in 3Q: The average amount that consumers spent was $7.94, down from $8.06 in 2Q, the National Association of Theatre Owners reports today. But the numbers tend to bounce around from quarter to quarter, due in part to whether there are 3D…

Universal Pictures is thinking outside the box in trying to raise awareness for its David Dobkin-directed body-switching comedy The Change-Up, which opens Friday against Rise of the Planet of the Apes. The Change-Up has been tracking a bit softly, and the studio today sent a promo that highlights the chemistry and…