Latest in Fifty Shades Freed

Even though Universal’s original ABBA sequel Mamma Mia! Here We Go Again was unexpectedly beat by Sony’s Equalizer 2 for the No. 1 spot at the North American’s weekend box office, $35.8 million to $34.4 million, the Universal City studio can celebrate that its clicked past the $1 billion mark at the domestic box…

ComScore reports that the February box office cleared the $1 billion mark for the first time ever thanks to, of course, Disney/Marvel’s Black Panther repping 43% of all ticket sales in U.S/Canada or $428.8M. One could easily say that it’s summer in winter, but we’ve known that for a while: The off-season has become so…

Universal Pictures’ climactic third installment of the Fifty Shades franchise has thrust past the $300M worldwide mark. Through Friday, Fifty Shades Freed has liberated $306.7M global and $217.4M at the international box office. This comes after the James Foley-directed movie opened to $135.3M global in the frame…

UPDATED, Monday writethru: The King of Wakanda is king at the international box office, with a stunning $168.7 million in 48 markets through Sunday. That puts Disney/Marvel’s Black Panther at a global debut of $370.5M, with the actuals on domestic coming in higher. Including Monday's domestic estimate, the worldwide…

In the era of MeToo, how, Bill Maher wonders, is Fifty Shades Freed the Number 1 movie in the country? (It’s not, but go with it for a moment). Maher used the movie “about a woman on a leash” to kick off a New Rules riff last night on HBO’s Real Time With Bill Maher, pondering the mixed messages of Hollywood rom-coms…

2nd Update, Thursday AM: As we forecasted, Universal’s Fifty Shades Freed filed $10.8M at the Valentine’s Day box office, which is very impressive in comparison to its installment last year, Fifty Shades Darker: Yesterday’s ticket sales were only $200K off from Darker‘s Valentine’s Day take of $11M. Like Freed, Darker …

TUESDAY UPDATE, with actuals: Coming in slightly lower than the Saturday projection of $100M through Sunday, Universal's Fifty Shades Freed roped $96.5M in its international box office bow this weekend. The performance, while a breath below the Sunday estimate, is ahead of pre-weekend calls which had the threequel…

Update Sunday AM: Universal is reporting $38.6M for its BDSM romance Fifty Shades Freed this morning which is lower than what many were seeing yesterday at $40M, but toward the top of where earlier week tracking pegged it. Still the bigger scream for Fifty Shades Freed is overseas where the pic has tied up $98.1M for…

SATURDAY UPDATE: Universal’s climactic third entry in the Fifty Shades Of Grey trilogy is making eyes at a $100M international box office start through Sunday. That’s higher than pre-weekend estimates which put the James Foley-directed Fifty Shades Freed in the $80M-$90M range — precious few saw a potential cherry on…

They’re baaa-aaaack! Christian Grey and Anastasia Steele, that is. Every year around Valentine’s Day, Universal has been shrewdly serving up another chapter of the pair’s steamy, kinky relationship, and it all comes to an end now with the third installment of the cinematic adaptation of E L James’ publishing…

Fifty Shades Freed, the last title in the E.L. James BDSM romance trilogy revolving around business magnate Christian Grey and young Anastasia Steele, will have something to scream about at the box office this weekend. The threequel’s estimated global opening of $113 million-$130 million will propel the franchise past…

Well before Disney/Marvel’s Black Panther truly gets 2018 going at the box office with an $85M-plus start, the pre-Valentine’s Day weekend of Feb. 9-11 looks to be a strong one with Universal’s adult trilogy finale Fifty Shades Freed leading the pack with a $37M to $40M-plus opening. On the high-end, that’s a great…