Latest in eMarketer

While it remains the dominant force in streaming, Netflix has seen its market share erode slightly in a trend that is likely to continue, research firm eMarketer predicts. In a new forecast issued Wednesday, the firm said Netflix’s U.S. viewership is currently 55.3% of the population, or 182.5 million people. The…

With cord-cutting continuing to accelerate, the number of U.S. households without a traditional pay TV subscription is quickly approaching those that have one, according to a new study by eMarketer. The number of households cutting the cord jumped another 19.2% in 2019, the research firm found. This year, the number…

A long-anticipated milestone will finally be attained this year according to eMarketer: Digital ad spending is expected to outpace traditional ad spending beginning in 2019, with digital going on to comprise more than two-thirds of total media spending by 2023. This year, total spending on digital ads will grow 19.1%…

Researcher eMarketer significantly lowered its projections for Snap’s ad revenue for this year and beyond, saying the platform’s reliance on an automated ad buying system is driving down prices. eMarketer estimates Snap will generate $662.1 million in ad revenue in the U.S. this year — well below the $1.03 billion it…

Amazon’s ad business is on the rise, and a new eMarketer report estimates its digital ad revenues will more than double this year, vaulting it into third place behind the powerful duopoly of Facebook and Google. At $4.61 billion in revenue, it is predicted to surpass Oath and Microsoft, accounting for 4.1% of all…

Cord-cutting, the bane of the traditional TV business, continues to outpace estimates and will climb nearly 33% this year to reach 33 million adults in the U.S., according to a new study by eMarketer. The company defines cord-cutters as any adult who has canceled pay-TV service and continues to live without it. The…