EXCLUSIVE: Heather Besignano, most recently COO at entertainment PR and marketing outfit East 2 West Collective, has left to launch her own firm Icon Public Relations. The doors are open on the new shop at Pacific Design Center in West Hollywood, with E2W’s Kasey Kitchen and Rebecca Malzahn joining her as staffing…

Science fiction author Kevin J. Anderson has signed with Zero Gravity Management for representation. Anderson, who has written more than 140 books, specializes in spi-off novels of popular series such as the Star Wars, X-Files and Dune universes. The latter he co-authored with Brian Herbert, son of Dune author Frank…

EXCLUSIVE: Veteran publicist Ame Van Iden has booked a gig in Music City. She has been tapped to run the new Nashville office of East 2 West Collective, which rebranded from Much and House PR in June. Van Iden will bring with her clients including Christina Applegate, Michael Cudlitz, Kristin Davis, Bella Heathcote…

Publicist Kasey Kitchen has joined East 2 West Collective. Kitchen moves to East 2 West from Pinnacle PR, bringing client Jaimie Alexander (Blindspot), and will be based in the Los Angeles office. “I’m thrilled to join East 2 West Collective,” said Kitchen. “With offices in New York, Nashville and Los Angeles, plus a…

Much & House Public Relations, a full-service boutique agency founded by Elizabeth Much and Sharon House, has unveiled a rebranding on the heels of its 20th anniversary, The changes include a new name – East 2 West Collective (E2W) – as it expands its footprint to the East Coast, along with executive promotions and…