Latest in Digital Content NewFronts

Twitter and Billboard are partnering to create The Billboard Hot Trending, a real-time Billboard Chart powered by the social media giant to showcase the songs being talked about most on the platform and tracking music trends. The chart, which will refresh every 24 hours, will measure the music conversations dominating…

The virtual 2021 NewFronts are set for the week of May 3, 2021, according to the Interactive Advertising Bureau, the national trade association for the digital media and marketing industries. IAB also said it’s shifting its audio marketplace, IAB Podcast Upfront, to take place the following week, May 10, to enable…

After wrapping up its sixth annual edition of the NewFronts, this time in a slimmed-down, one-week package, the Interactive Advertising Bureau has announced dates for a West Coast edition of the event. The first Digital Content NewFronts West will be held October 9 and 10. The IAB said 16 “digital video programming…

Vice Media has announced She’s Running, a documentary series profiling female candidates running for office during the 2018 midterm elections. A record 575 women have declared their intentions to run for the House, Senate or governor. The new Vice News documentary series will chronicle this historic moment, following…

Meredith gave its venerable stable of Time Inc.-fortified magazine brands, including People, Better Homes and Gardens and Shape, a millennial make-over today at the Digital Content NewFronts in New York City. The presentation is the first chance since the Time Inc. acquisition last year for Meredith to showcase its…

At its first appearance at the decade-old Digital Content NewFronts in New York, ESPN announced a new daily edition of SportsCenter for its mobile app, as well as a series of shows developed through parent Disney’s sweeping new agreement with Twitter. But at the same time, it noted that it didn’t need to trumpet any…

Hulu said it has surpassed 20 million U.S. subscribers, a milestone that shows its commitment to original programming is paying dividends. The video streaming service announced the latest subscriber numbers during today’s NewFront presentation at the newly christened Hulu Theater at Madison Square Garden, where…

Disney Digital Network announced a new slate of digital-first series and programs that target millennials by marrying Disney fandom with lifestyle passions — such as food, style and pop culture. At its Newfront presentation this morning, Disney Digital Network executives announced the launch of the Disney Eats brand…

Movie producer and social media force Will Packer enlivened Twitter’s NewFronts event with his take on the Kanye West-Donald Trump “expression of love,” as he called it. “Let’s take a minute real quick to say, I miss the old Kanye, OK?” Packer said during an appearance plugging the potency of #BlackTwitter, as the…

UPDATED with quotes and color from the presentation. Twitter has taken wraps off plans for more than 30 new collaborations in the areas of entertainment, news, sports and gaming in 2018, part of its slew of announcements at its annual NewFronts presentation this afternoon in New York. The new deals, along with…

Viacom Digital Studios announced a slate of original programming — starring comedians Majah Hype and Nikki Glaser, and Jersey girl Snooki — at the studio’s inaugural Digital Content NewFront presentation. The studio, a major priority for parent Viacom, is looking to re-imagine its brands for a new generation of…

YouTube has made no secret of the fact that it would like to tap into the $75 billion brand marketers spend on TV advertising. Ahead of its Brandcast showcase this week in New York City, YouTube did a bit of chest thumping about how much time consumers spend watching its video service on TV: 150 million hours a…