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Latest in David Poltrack

CBS Considers Ditching Nielsen As TV Ratings Angst Intensifies

David Poltrack Plans To Retire As CBS Chief Research Officer In 2019

CBS Research Guru David Poltrack Sees “Bright Future Ahead” For Broadcast TV

As NFL Ratings Recover, TV Ad Sales Should Grow In 2017 Research Guru Says

CBS Ratings: Audience Is Growing Across All Platforms, Execs Say – TCA

CBS Launches Major Campaign To Keep TV Ad Dollars From Moving To Digital

Broadcasters Shouldn’t Fear Netflix, Even As It Takes Viewers, Research Guru Says

CBS To Add Live+7 Projections To Daily Ratings Reports This Season

TCA: Networks Urge Press To Abandon Live + Same Day Ratings Reports



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