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UPDATED with Bob Bakish’s memos: The last veteran top Viacom executive from the company’s previous regime, Cyma Zarghami, is stepping down as president of Nickelodeon Group after more than 30 years with the network. While Viacom conducts a search for a successor to lead Nickelodeon, Viacom Media Networks COO Sarah…

Bookending its hour-long pitch to ad buyers with musical numbers from the hit Broadway adaptation of SpongeBob SquarePants, Nickelodeon leaned into the familiar and promised to open the content throttle. "Despite increased competition and seismic change in the industry, Nickelodeon remains the No. 1 home to the…

Nickelodeon welcomed upfront ad buyers to the Palace Theatre, the current Broadway home of its SpongeBob SquarePants musical, to trumpet a message about its programming: More is on the way. Viacom’s top-rated kids' network, whose ratings have faltered recently amid heightened competition for junior eyeballs, said it…

As Nickelodeon looks to revive its fortunes, the network is turning to a colorful page in its handy-dandy notebook, bringing back Blue’s Clues in a 20-episode order. The animated preschool classic, which features a live-action host, will have what the network calls a “refreshed signature look.” An open casting call…

UPDATE, 5:15 PM with video and more information throughout: Viacom CEO Bob Bakish kicked off Nickelodeon’s sales-season opening upfront presentation Thursday afternoon from the stage of Jazz at Lincoln Center, saying Nickelodeon — one of the reorganized company’s six “flagship” brands — “is proud to be first” in it…

As expected, Cyma Zarghami, President of Viacom’s Kids and Family Group, today officially announced the departure of Nickelodeon’s President of Content Development and Production Russell Hicks. In an internal memo, she described the 18-year Nick veteran as “an incredible creative partner not just to me, but to our…

There will be no replacement for departing MTV Networks Music & Logo Group Van Toffler. Viacom CEO Philippe Dauman just announced a restructuring, with the company’s three largest TV networks groups — MTV Networks Music & Logo Group, Entertainment Group and Kids & Family Group — consolidated into two under…