Latest in Cinema Advertising

Judging by the $14 million box office tally for The Croods: A New Age over the five-day Thanksgiving weekend span, the theatrical movie business will rebound, in the view of National CineMedia CEO Tom Lesinski. Speaking Tuesday at the Bank of America Securities Leveraged Finance Virtual Conference, the exec took note…

National CineMedia stock surged 15% Friday on a strong fourth quarter numbers and an upbeat outlook for cinema advertising, including its new “lights out” and platinum spots. The stock was way outpacing a down market after the company reported Thursday net profit and sales – up, respectively 17% and 7% – that beat…

UPDATED with AMC response. Under a new agreement with major in-theater advertising firm National CineMedia, top exhibitors Regal and Cinemark will incorporate advertising just prior to the “attached” trailers before feature films. But AMC, the No. 1 U.S. circuit, has come out strongly against the plan. The pact starts…

Tom Lesinski, a former digital and home entertainment executive at Paramount, Warner Bros. and Legendary Entertainment, has become CEO of National CineMedia after serving on its board of directors. Since August 2018, Lesinski had been chairman of the No. 1 in-theater advertising firm. He will continue to serve on the…

National CineMedia is teaming with Disney and Sony Music on a new preshow to be rolled out nationwide this weekend in 1,700 theatres across the country. Dubbed Noovie, the initiative on 20,600 screens from AMC, Regal, Cinemark and 49 other chains replaces FirstLook and updates the first major pre-show NCMI introduced…

Get ready to take a last look at FirstLook, the pre-movie ad bundle that National CineMedia provides for more than 1,600 theaters in 187 markets. Late this year NCM will replace it with the more entertainment-focused program Noovie, the company told advertisers at an upfront presentation today. The new offering will…

Screenvision Media today will unveil a way to simplify cinema ad sales for companies that just want to buy the hits. At an upfront presentation to buyers, the firm will introduce what it calls “10 Pack” deals, enabling sponsors to just buy time ahead of what Screenvision believes will be the year’s 10 most popular…

Cinema ad sales company Screenvision says today that it has signed 11 exhibitors bringing 41 theaters with 345 screens into the fold. The venues are in 23 communities including New York, Los Angeles, Chicago, Philadelphia, San Francisco, Boston, Detroit, Dallas, Houston, Atlanta and Cleveland. The deals include a 25…

Advertisers piggybacked on hits including Finding Dory, Rogue One, The Secret Life of Pets, and Deadpool last year as they spent $758.3 million to hawk their wares at movie theaters, the Cinema Advertising Council reports today. The total, up 5.8% vs. 2015, is a new high for the industry. Deals with national and…

Last year’s collection of big event movies, led by Star Wars: The Force Awakens, helped to lift movie theater ad sales last year by 13.4% to more than $716.4 million, the Cinema Advertising Council disclosed today at exhibition’s CinemaCon confab in Las Vegas. This is the first time that the industry generated more…

It sounds geeky, but this could be important for the movie theater ad sales business: The No. 1 seller, National CineMedia, plans to challenge rivals including TV in the $75 billion a year Spot market in a new deal with ad software company Strata. The Comcast-owned firm seeks to provide national advertisers with a…

This is becoming a little meta: Beginning this month moviegoers will see pre-film ads promoting online ticket buying as a result of a new relationship between Comcast’s Fandango and National CineMedia. Terms of the deal are murky — for example, there’s no word about whether any money will change hands. But Fandango…