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Netflix Lands ‘Elf On The Shelf’ Brand For Film, TV Live Action & Animated Projects
EXCLUSIVE: Netflix has prevailed in an auction for The Elf On The Shelf, the family brand owned by the Atlanta-based The Lumistella Company, which has lines of products including the perennial best seller The Elf on the Shelf: A Christmas Tradition.
In a big seven-figure deal, Netflix acquired the AV-rights to develop…
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