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Typically, when it comes to raising the profile on a major studio horror film, studios will rest on the standard online trailer, or some sort of social media stunt. However, Warner Bros. has amassed around 35 global promotional partners for New Line’s Sept. 6 tentpole It: Chapter Two, which is arguably unprecedented…

EXCLUSIVE: Global retail giant 7-Eleven and a full team of powerhouse brands led by Burger King, Delta Air Lines, Pillsbury, Menchie's and Build-A-Bear, plus more than 100 international partners, including 45 diverse companies in China — an unprecedented number for Warner Bros. — are bringing an estimated total value…