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Latest in Broadcast Upfronts
Univision Adds Senior-Level Ad Execs, Slates Pair Of Springtime Upfront Events
Univision has added two senior executives to its ad-sales ranks ahead of a pair of upfront presentations to media buyers.
The Hispanic media giant is in its first upfront sales cycle since changing hands to a consortium of investors led by former Viacom CFO Wade Davis, who now leads the company as CEO.
While the…
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By Dade Hayes
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0 Comments Comment on Univision Adds Senior-Level Ad Execs, Slates Pair Of Springtime Upfront Events
Discovery Elbows Its Way Into Broadcast Upfronts, Setting May 2020 Date
Discovery is elbowing its way into the week traditionally focused on broadcast upfront presentations, setting May 12, 2020 as the date for its own upfront breakfast event in New York.
The Tuesday morning event will occupy a slot that was long held by ESPN until Disney this year added the sports network to its overall…
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By Dade Hayes
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Telemundo Takes Measure Of Its Strides Ahead Of NBCU Upfront: “Many Reasons To Be Bullish On All Things Hispanic”
In a live-streamed news conference ahead of NBCUniversal’s upfront on Monday, Telemundo’s top executives discussed “closing the gap” with longtime rival Univision in primetime, plugged next month’s World Cup and laid out several new programming and digital initiatives.
Plenty of programming news was broken, including…
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By Dade Hayes
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CBS Wraps Up Upfront Sales Boasting Pricing Advantage Over Peers
The network says it nears the finish line “very confident that CBS has once again achieved the highest pricing and most total dollars” in sales of prime time ads for the season that begins this fall. The tally does not include the NFL games CBS will air on Thursday nights for several weeks; they’re being sold…
Upfront Sales Palooza Begins
Fox and CBS have started to write upfront business. Movie studios moved first, sources say; that’s typical with Fox, owing to its ratings with young men who movie studios covet/target. CPM increases are lower than last year (last year's range hovered in 5-7% territory), but no specific numbers are in yet.
TV ad…
CBS Urges Upfront Advertisers To Stick With The Winner
“Nobody on Earth brings more quality programs to audiences than we do,” CBS CEO Les Moonves told buyers today at his company’s annual Carnegie Hall presentation. The traditional media triumphalism provided a contrast with his rivals’ efforts this week to talk up corporate synergies and digital initiatives — especially…
ABC Upfront Presentation Pitches Advertisers On Disney, Digital, And Data
Not much change from last year in the basic business proposition that ABC offered to upfront advertisers today: Forget that it’s the No. 4 network in prime time for 18-to-49 year olds. Execs touted the “brand halo” (as entertainment chief Paul Lee put it) that Disney and its properties offer ABC. “When you bring them…
CBS Hits Pause On Pre-Upfront Pickups
I hear CBS might be done ordering new series, at least until after its upfront presentation on Wednesday. The network already has picked up five comedy series and three dramas, including two pickups on Sunday, of drama Reckless and comedy Friends With Better Lives. I haven’t heard that any of the three remaining…
Chase Carey Says Broadcasters Need To Break Rules
It isn’t the kind of thing a network exec wants to admit the week before broadcasters open the upfront ad sales season. But the News Corp COO, in a quarterly call with analysts, couldn’t avoid the fact that this season’s ratings declines show “it's not been a great year for the broadcast business overall from a…
2011 Upfronts Schedule & Party List
UPDATED 2011 UPFRONTS SCHEDULE & PARTY LIST
Sunday, May 15
9:00 PM: UTA Upfronts Party
Location: Lavo, 39 E. 58th Street
Monday, May 16
11:00 AM: NBC Announcement (evite ticket)
Location: Hilton Hotel – 3rd Floor, 1335 Avenue of the Americas
Lunch to follow upfront – Location TBD
4:00 PM: FBC Announcement (evite…
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By Nikki Finke
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PRIMETIME PILOT PANIC: Early Buzz Edition
Once again the broadcast upfronts are upon us. With less than a month until the five nets start to unveil their fall plans in New York, it’s time to begin our favorite guessing game of which pilots are likely to make it to series for next season. It is still early and many pilots have yet to be completed or even…
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