After box office forecasts were off wildly last weekend, bringing 2016 ticket sales to a three-day low of $88.6M, there’s a once-burned/twice-learned feeling among distribution executives heading into this Friday as September’s second-biggest title after Sully, Sony/MGM’s The Magnificent Seven, hits theaters. Some…

EXCLUSIVE: At a $60,000 negative cost and a $248 million worldwide gross, the original Blair Witch Project remains an impossibly profitable no-budget found-footage genre film in movie history. Last weekend’s frightfully modest showing for the reboot Blair Witch marked the second painful attempt to recapture the…

Investors who drove Lionsgate shares up 6.5% on Friday in hopes that Blair Witch would exceed their expectations are feeling bewitched today. The studio’s shares are down 4.7% in midday trading following the horror film’s disappointing $9.7 million domestic box office sales in its opening weekend. The conventional…

5TH UPDATE, Sunday AM: What happened this weekend at the box office to completely deep-six three wide releases? The casualties: Blair Witch (Lionsgate, est. $9.65M, $5M production cost, mid-to-high $20M), Bridget Jones’s Baby (Universal/Working Title/Miramax/StudioCanal, est. $8.2M, $35M production cost) and  <a href="https://deadline.com/tag/snowden/" id="auto-tag_snowden"…

After accumulating $42.7M through yesterday, Warner Bros/Village Roadshow’s Sully is expected to remain at a high altitude in its second weekend, potentially veering Lionsgate’s horror follow-up Blair Witch off a course toward No. 1. Sully‘s midweek momentum — Tuesday was up 54% over Monday with $4.6M — points toward…