Latest in Beijing Olympics

EXCLUSIVE: NBCUniversal, amazingly, is now in its fifth decade of carrying the Olympic Games. With this month’s Beijing Winter Olympics, though, all of that accumulated institutional knowledge is colliding with a media landscape in massive flux. The company is taking some bold strategic swings with Beijing, even…

NBC’s primetime Olympics host will return to the U.S. from Beijing after Monday night’s broadcast, earlier than was originally planned. Tirico made the announcement at the end of Sunday’s broadcast. He will host Wednesday and Thursday shows from Stamford, CT, where NBC Sports is headquarters. Because of Covid…

(UPDATED with NBCU streaming info & total audience delivery) It's early days at the XXIV Olympic Winter Games, but NBC must already be praying for some Gold medal glory or the Super Bowl to give them a boost. Right now, coming off record low viewership in the first night of primetime coverage, the billions the…

NBCUniversal is using the Winter Olympics Opening Ceremony to highlight the extravagant plumage of its nascent streaming service Peacock. The company is airing a new first-look video of its upcoming and returning titles during the kick off of the event in Beijing, which will be airing across NBC, Peacock, CNBC and USA…

Olympic gold medalist Lindsey Vonn is headed to the 2022 Beijing winter games as a primetime correspondent for NBC. The four-time Olympian and the winningest woman in alpine skiing World Cup history made her debut as part of the NBC Sports team this month. "As one of the greatest Olympic skiers of all time and a…

In a video presentation released this afternoon, NBCUniversal executives touted their rare February combo of the Super Bowl and the Winter Olympics while only briefly touching on the “complicated” situation in Beijing. The 80-minute video was shared with media, but there was no question-and-answer opportunity for…

Organizers of next month’s Beijing Olympics said Monday that only select “groups of spectators” will be invited to watch the Winter Games in person, a move that further restricts attendance at the event. “Given the current grave and complicated situation of the Covid-19 pandemic and to ensure the safety of all…

NBCUniversal is opening up the streaming throttle on its Olympics coverage, making all coverage of the Beijing Winter Games in February available on Peacock’s premium tier. In a significant shift from the way it handled last summer’s Tokyo Olympics, NBCU will deliver live competition in 15 sports on Peacock, in…

The National Hockey League has confirmed its players will not take part in the Beijing Olympics in February, but the league expects a return to the Games in 2026. Covid concerns have mounted significantly in recent weeks, and multiple media reports suggested on Tuesday that the NHL would likely pull the plug. The…

Tonight on the Late Show With Stephen Colbert, he talks about the concerns with the 2022 Beijing winter Olympics.  The Tokyo summer Olympics took place this summer so it seems rather quick to have another Olympic event six months after another just took place.  "Thanks to Covid time doesn't exist anymore." He further…

UPDATED: One day after President Joe Biden announced the U.S. would not send diplomats to the Beijing Olympics in February, Chinese foreign ministry spokesperson Zhao Lijian responded. “The United States will pay a price for its mistaken acts,” Zhao said at a press conference. “Let’s all wait and see.” The U.S…