Maybe if they’d said it a fourth time. Three times – “Beetlejuice! Beetlejuice! Beetlejuice!” – summons to life the stripe-coated, fright-wigged demon that made a superstar of Michael Keaton way back when. Could a fourth have magically conjured that extra something needed to transform Broadway’s Beetlejuice into…

A Broadway crowded with new spring shows saw customers making tough choices last week, with a hefty slice of the 38 productions registering a slip in box office from the previous week. In all, Broadway grossed $35,291,616 during Week 45 (ending April 7), a 4% dip from the previous week. Total attendance was 315,320…

Lots of Broadway shows have digital lotteries for specially priced tickets – Oklahoma! just announced one for $40 seats – but Beetlejuice is combining its lottery with some attempted buzz-building: Every Tuesday during the preview run, a live game show hosted by cast members will take place outside the Winter Garden…

Still more of last fall’s pre-Broadway Beetlejuice cast will be making the move to Broadway when the new musical begins previews next month: Jill Abramovitz, Kelvin Moon Loh, Danny Rutigliano and Dana Steingold were confirmed in principal roles in a full-cast announcement today. The production also released a new cast…

Alex Brightman, Sophia Anne Caruso and four other principal stars of the pre-Broadway run of Beetlejuice will repeat their roles when the new musical begins previews March 28 at Broadway’s Winter Garden Theatre, Deadline confirms. Reprising their roles from last fall’s Washington, D.C. engagement are Brightman…

Beetlejuice will begin haunting Broadway in March 2019 at the Winter Garden Theatre, producers said today. The official opening will follow in April. The premiere dates and venue were announced by Warner Bros. Theatre Ventures (Mark Kaufman) and Langley Park Productions (Kevin McCormick). The new musical, based on Tim…

Complete casting for the pre-Broadway production of Beetlejuice The Musical is set, with Tony Award nominees Kerry Butler (Mean Girls) and Rob McClure (Something Rotten!) nabbing the ghostly roles immortalized by Geena Davis and Alec Baldwin in Tim Burton’s 1988 movie. Butler and McClure join the previously…

The pre-Broadway Beetlejuice has found its ghost and the teenager who summons him: Alex Brightman (School of Rock) will play the title character, and Sophia Anne Caruso, who knocked ’em dead with her rendition of “Life on Mars?” in the David Bowie Off-Broadway musical Lazarus, has been cast as Lydia. The actors join…

Broadway just got a step closer to summoning Beetlejuice: The stage musical adaptation of Tim Burton’s ’80s classic will make its world premiere next October in a pre-Broadway run at the National Theatre in Washington, D.C. Directed by two-time Tony nominee (Bloody Bloody Andrew Jackson, Peter and the Starcatcher)…

Dale Spina, a former VP Ceative Advertising at Warner Bros. and an award-winning copywriter for the studio, died August 4 after a brief illness. He was 66. As co-head of the Idea Place, Warner's in-house ad agency formed in the early 1980s, Spina worked on dozens of Warner titles, including Batman, Beetlejuice, Best…

Michael Keaton has had a pretty outstanding past year, with his turn as a fading superhero movie star in Birdman earning him a Best Actor Oscar nomination and the movie a Best Picture win. But for many fans, like those rooting for another Birdman movie by his character, Keaton will always be known as Batman and/or Beet…