Latest in augmented reality

EXCLUSIVE: ICM Partners has signed Sequin AR and will represent the company in digital, as well as alternative television in new formats. They have also signed on to enhance existing film and television properties. "We are making it easier for talent and producers to use cutting edge technology, usually reserved for…

CBS says it has sold more than 90% of its ad inventory for Super Bowl LIII, and is promising a raft of high-tech innovations for its 20th broadcast of the big game. At a press event at its New York studio facility on 57th Street today, the network got into many of the Xs and Os of the February 3 contest. It will be…

RYOT is opening a new production facility in Los Angeles this fall to experiment with forms of storytelling that leverage parent-company Verizon’s 5G wireless technology. Located on Verizon's Playa Vista campus, the new RYOT Innovation Studio will be equipped with some of the latest post production, graphics, audio…

Nickelodeon is upping their game when it comes to original programming. The kid-centric cable channel is developing Meet the Voxels (wt), an original virtual and augmented reality series from the mind of Chris Young, Senior Vice President of Nickelodeon's Entertainment Lab. This marks Nickelodeon’s first project that…

Fox Innovation Labs guru Danny Kaye has been peering into the future of home entertainment since long before “high definition TV” was a living room fixture and virtual reality existed as a setting in the science fiction film Tron, not a product sold at the local Best Buy. As Kaye attends his 17th Consumer Electronics…

More than $1 billion flowed into immersive entertainment projects last year, with device-makers eager to stimulate the virtual reality market serving as a major source of funding, according to a newly released report. A group calling itself the Leadership Council for Immersive Art & Entertainment, whose members…

Add Apple CEO Tim Cook to the list of Silicon Valley technologists who believe in the transformative power of augmented reality, saying it’s going to “change everything.” Augmented reality — that technology that overlays virtual images and information onto the real world, like a magical television chyron — long has…