Latest in Apple TV Plus

Hailee Steinfeld, the actor and pop singer who stars in and executive produces the Apple TV+ half-hour Dickinson, says her music career will play a significant role in the show’s sensibility and marketing appeal. At the show’s first screening at the Tribeca TV Festival on Saturday — the first time any Apple streaming…

BritBox president Soumya Sriraman has said she is relaxed about the arrival of Apple to the streaming wars. Speaking at the International Broadcasting Convention in Amsterdam on Friday, Sriraman said she is not worried about being undercut by Apple TV+ when it launches on November 1. Apple TV+ will be keenly priced at…

UPDATED with closing price. Apple’s $4.99-a-month entry into the streaming derby “won’t drive profits” but “will eventually lead to an Amazon Prime-like bundle” and also help its product ecosystem, in the view of Wall Street firm Macquarie Research. UBS said the price is “lower than most expectations, undercuts all…

Apple is bringing back a re-imagined version of Sesame Workshop’s 1990s kids series Ghostwriter. The reboot was announced today during the company's product event at its Cupertino headquarters. Written and directed by Luke Matheny (The Dangerous Book for Boys), in the re-imagined Ghostwriter, when a ghost haunts a…

Apple said today that is Apple TV+ streaming service will launch November 1 and cost $4.99 a month. It also unveiled which of its original series and projects will be available on Day 1. Here’s the list: See The epic drama starring Jason Momoa and Alfre Woodard is set 600 years in the future after a virus has…

Apple finally released details for its forthcoming streaming service, Apple TV+, setting a launch date of November 1 and an introductory price of $4.99 per month. The service will roll out its first original series at launch and then add more originals every month, CEO Tim Cook said during the company’s product event…

The third annual Tribeca TV Festival is about to have a wild night. The premiere of Apple TV+’s fall comedy series Dickinson starring Hailee Steinfeld will headline the New York fest, which takes place September 12-15. Watch the teaser trailer below. The half-hour series will screen ahead of its fall TV premiere and…

Apple is considering a monthly charge of $10 for its Apple TV+ streaming service and has set aside $6 billion for content, according to two reports late Monday. Bloomberg, citing unidentified sources, said the company is eyeing a $9.99 monthly subscription price for the streaming service, which it hopes to launch by…

Apple beat Wall Street estimates for its third-quarter earnings and revenue, but sales of the iPhone — which still accounts for roughly half of all company revenue — came in lower than expected. Earnings came in at $2.18 a share, well ahead of analysts’ consensus for $2.10 a share, though the profit still slipped from…

Mimi Leder has boarded Apple's untitled morning show drama series as executive producer and director. The Emmy winner is rounding out an all-female core creative team on the Media Res-produced series, which includes executive producers and stars Reese Witherspoon and Jennifer Aniston and writer, executive producer and…