STX Entertainment has promoted Amy Elkins to President of Media & Marketing Innovation. She is the studio’s first digital-media head and will oversee marketing innovation across STX's business divisions. Reporting to STXfilms Chairman Adam Fogelson and STX Entertainment EVP, Corporate Strategy and General Counsel Noah…

EXCLUSIVE: Feature film marketing data analytics firm Movio and STX Entertainment are officially partnering after the two worked together on Den of Thieves which used target marketing techniques to optimize the campaign. Den of Thieves, which starred Gerard Butler, cost around $30M and its $25M P&A spend was target…

Amy Elkins has been promoted to EVP Media and Marketing Innovation at STXfilms, reporting to president of marketing Eddie Egan and STXdigital COO Rich Sullivan. STX says that Elkins is “the first ‘digital first’ all media head for a studio with a combination of studio and agency experience.” Elkins, who will continue…

Nascent STX Entertainment has staffed up its marketing department with a quartet of executive hires. Terry Curtin will lead Strategic Marketing and Global Communications, Keri Moore oversees Creative Advertising and Brand Development, Amy Elkins runs Media and Marketing Innovation, and Andrew Runyon tops Worldwide…