Latest in American Girl

The American Girl dolls are heading to the big screen: Mattel and MGM are teaming up to develop a live action movie based on the popular line of books and dolls. Mattel Films, MGM and Picturestart’s Erik Feig will produce. Cassidy Lange, MGM's Co-President of Production and Robbie Brenner, Mattel Film's Executive…

Ynon Kreiz, known in Hollywood circles for his exec stints at Maker Studios and Endemol Group, has been named CEO of Mattel. Already a board member of the toymaker and poised to become board chairman pending a shareholder vote on May 17, Kreiz will officially take the CEO reins on April 26. Margo Gerogiadis, who…

Mattel’s American Girl and CAA-owned Mills Entertainment, a producer and promoter of branded live entertainment, are teaming to launch the new musical American Girl Live. The show, inspired by the popular American Girl characters, will begin a nationwide tour this fall. Venues, dates and specifics about the look and…

Gwendoline Yeo (American Crime, Grey's Anatomy) has been cast in the upcoming third installment of Amazon’s original American Girl live-action special, An American Girl Story – Ivy & Julie 1976: A Happy Balance. Ivy & Julie is set in 1976 San Francisco and centers around 10-year-old Ivy, a Chinese-American girl who…

Black-ish star Marsai Martin has been cast as the lead in Amazon's original upcoming American Girl live-action special Melody, 1963: Love Has to Win, an American Girl Story, slated to premiere on Amazon Prime Video this fall. Martin will play the title role of Melody in the special, set in 1963 Detroit during the…

Amazon has inked a multi year, multimillion dollar production deal with Mattel subsidiary American Girl to produce four live-action specials based on the company’s popular American Girl line of dolls and books and to be streamed on Amazon Prime. The deal also comes with the option to produce multiple seasons worth of…